Eastside Golf's Journey Outside of the Golf Space

TL;DR

Golf brand focuses on collaborating with non-golf brands to grow the game through fashion and culture.

Transcript

so I I wonder is there's more disruption to come are there Brands specifically that you see on the landscape that you guys are like you know what that would make sense for us to work with or collab with yeah I mean it it there definitely are other brands that we do want to work with you know uh I would say usually they're going to be outside of the... Read More

Key Insights

• 🏌️ Collaborating with non-golf brands enhances golf's fashion and cultural appeal, attracting a diverse audience.
• 💯 Apparel remains the brand's core business, with sneakers used strategically to create excitement and drive brand expansion.
• 👾 Supporting aspiring professional golfers like Michael Herrera and Wyatt Worlington aligns with the brand's goal of growing the game.
• 🎅 The brand's Invitational event in San Diego highlighted historical significance and community support, focusing on empowerment and unity through golf.
• 🇯🇴 Learning from partnerships with brands like Jordan and Mercedes, the brand emphasizes quality and strategic collaborations for brand growth.
• 😊 Expansion plans include hosting pro tournaments and continuing to uplift college golf teams, emphasizing community engagement and progression in the sport.
• 👶 The brand's focus on fashion and culture aims to change perceptions of golf and attract a new generation of players.

Questions & Answers

Q: Why does the brand focus on collaborating with non-golf brands?

The brand believes that collaborating with non-golf brands introduces fashion and culture to golf, attracting a broader demographic and expanding the game's appeal.

Q: How does the brand use apparel and sneakers for strategic brand expansion?

The apparel division is the core of the business, maintaining high quality and unique designs. Sneakers are used to create buzz and energy, driving strategic brand growth and expansion.

Q: How does the brand plan to support professional golfers and pursue its founder's dream of turning pro?

The brand is planning to sponsor a pro tournament and support professional golfers like Michael Herrera and Wyatt Worlington. The focus remains on providing opportunities for aspiring pros while strategically growing the business.

Q: What was the significance of the brand's first Invitational event in San Diego?

The event paid tribute to Joe Lewis breaking the color barrier in golf in 1952. The brand also donated $50,000 to the Miles College golf team, emphasizing community support and empowerment through golf.

Summary & Key Takeaways

• The brand aims to collaborate with non-golf brands to introduce fashion and culture to grow the game.

• They prioritize working with brands outside the golf space to bring new perspectives and expand the game's reach.

• The apparel division is the core of the business, with sneakers creating buzz and energy for strategic brand expansion.