What is an Alexa Quick Link? Marketing - WealthVoice

TL;DR

Learn how to use Alexa Quick Links to market your custom Alexa skill, allowing users to easily access your voice content.

Transcript

market these phrases put them on instagram put them in your link tree put them on linkedin you have to tell people at least seven times it's the marketing rule of seven to get them to take on a new behavior to act on a message it's really more like eleven split the baby and do nine if you can get this message out there nine times in the next six we... Read More

Key Insights

• 🤗 The Alexa Quick Link is a valuable marketing tool for custom Alexa skills, enabling hands-free broadcasts to your audience.
• 💌 Sharing the Quick Link on various platforms, such as social media, websites, and email signatures, is essential for effectively promoting your voice experience.
• 👨‍🔬 Claiming brand search terms and invocations on Amazon can greatly improve your brand's visibility and recognition in the voice market.
• 👤 Flash Briefing skills cannot generate Quick Links, but utilizing them can simplify the launch process for users.

Questions & Answers

Q: What is an Alexa Quick Link and how can it be used to market voice experiences?

An Alexa Quick Link is a marketing tool in custom Alexa skills that enables hands-free broadcasts. It allows for easy accessibility to voice content and can be shared on various platforms, such as social media, websites, and email signatures.

Q: What is the significance of claiming brand search terms and invocations on Amazon?

By claiming brand search terms and invocations on Amazon, you can enhance your brand's visibility on the third largest search engine in the world. This helps users find your voice experience more easily and establishes your brand's presence in the voice market.

Q: Can Flash Briefing skills utilize Alexa Quick Links?

Unfortunately, Flash Briefing skills cannot generate Quick Links. However, for those with Flash Briefings, using the Quick Link can provide a quick and easy way for users to launch the voice experience on their devices.

Q: How many times should you market your Quick Link to encourage action?

Following the marketing rule of seven, it is recommended to promote your Quick Link at least seven times, or even up to eleven for better results. By consistently exposing your audience to the Quick Link over the span of six weeks, they are more likely to take action.

Summary & Key Takeaways

• The Alexa Quick Link is a powerful marketing tool built into custom Alexa skills, allowing for hands-free broadcasts to your audience.

• You can share your Quick Link on social media, your website, and in your email signature to market your voice experience.

• The Quick Link gives people a convenient way to access your content, similar to a LinkedIn profile or voice tweet.