Are You EXCLUDING PURCHASERS From Your Facebook Ads?!

TL;DR

Excluding previous customers from Facebook ads isn't always beneficial.

Transcript

hi guys it's ben heath from lead guru and in this video i'm going to talk about excluding purchases excluding customers from your facebook ads is it something you want to do when do you want to do it when you not want to i'm also going to show you how you go about excluding your previous customers from your facebook ad campaigns before we're going ... Read More

Key Insights

• Excluding previous customers from Facebook ads can be a mistake unless specific conditions apply, such as market saturation or large discounts.
• Repeat business is crucial; advertising to past customers can remind them of your products and encourage additional purchases.
• Customer interactions with ads can enhance conversion rates by leaving positive comments or recommending to friends and family.
• The cost of advertising to previous customers is minimal, often representing a small fraction of the overall budget.
• Exclusions can hinder Facebook's optimization processes, potentially reducing the effectiveness of ad campaigns.
• Market saturation in a local area may warrant excluding previous customers to avoid redundant advertising.
• Offering significant discounts to new customers might necessitate excluding past customers to prevent dissatisfaction.
• A free webinar is available detailing Facebook ad strategies to increase revenue, emphasizing the importance of tailored sales funnels.

Questions & Answers

Q: Why might excluding previous customers from Facebook ads be a mistake?

Excluding previous customers from Facebook ads can be a mistake because repeat business is crucial for growth. Advertising to past customers can remind them of your products and encourage additional purchases. Moreover, customer interactions with ads can enhance conversion rates by leaving positive comments or recommending to friends and family.

Q: When might it be appropriate to exclude previous customers from Facebook ads?

It might be appropriate to exclude previous customers from Facebook ads in scenarios of market saturation, where a significant portion of the audience has already purchased. Additionally, if a business is offering significant discounts to new customers, excluding past customers might prevent dissatisfaction and negative comments.

Q: How do exclusions affect Facebook's ad optimization processes?

Exclusions can hinder Facebook's ad optimization processes by interfering with the platform's machine learning capabilities. This can potentially reduce the effectiveness of ad campaigns, as Facebook's algorithms may struggle to optimize targeting and delivery without a complete audience profile.

Q: What are the benefits of advertising to previous customers?

Advertising to previous customers can enhance conversion rates by reminding them of your products, prompting additional purchases, and encouraging recommendations to friends and family. Past customers may also leave positive comments on ads, which can influence new potential buyers and improve overall ad performance.

Q: What is the cost implication of advertising to previous customers?

The cost implication of advertising to previous customers is minimal. The percentage of the budget spent on past customers is typically small, often representing a tiny fraction of the overall advertising budget. This means that the potential benefits of advertising to previous customers often outweigh the costs.

Q: What scenarios might warrant excluding previous customers from ads?

Scenarios that might warrant excluding previous customers from ads include situations of market saturation, especially in local areas, where a significant portion of the audience has already purchased. Additionally, if offering substantial discounts to new customers, excluding past customers might be necessary to avoid dissatisfaction.

Q: What additional resources are offered in the video?

The video offers a free webinar detailing Facebook ad strategies aimed at doubling or more the revenue. This webinar breaks down different sales funnels for various business types. Additionally, the video promotes channel membership, providing perks such as priority reply to comments and input on future content.

Q: What is the overall recommendation regarding exclusions in Facebook ad campaigns?

The overall recommendation is to avoid excluding previous customers from Facebook ad campaigns, except in specific scenarios like market saturation or significant discounts. Generally, advertising to past customers can be beneficial, enhancing conversion rates and encouraging repeat business, while exclusions may hinder Facebook's optimization processes.

Summary & Key Takeaways

• Excluding previous customers from Facebook ads isn't always wise. Repeat business is essential, and ads can remind past buyers of your products. Exclusions can hinder Facebook's optimization, and the cost of advertising to past customers is often minimal.

• In certain scenarios, such as market saturation or offering significant discounts, excluding previous customers might be necessary. However, generally, advertising to past customers can enhance conversion rates and encourage recommendations.

• The video emphasizes the importance of not excluding previous purchasers from Facebook ads unless specific conditions apply. It also offers a free webinar on Facebook ad strategies and discusses the benefits of channel membership.