Condado Tacos CMO Sara Kear on Creating a Strategic Digital Footprint

TL;DR

Condado Tacos, a fast-growing taco chain with a strong emphasis on brand storytelling, discusses their marketing strategies and the importance of digital hospitality.

Transcript

Welcome to Restaurant Influencers presented by Entrepreneur. My name is Shawn Walchef. I want to give a special shout out to toast our primary technology partner for believing in the power of storytelling, in hospitality, for powering not just our barbecue restaurants, but over 80,000 restaurants with the digital hospitality tools that they need to... Read More

Key Insights

• 🤗 Condado Tacos places a strong emphasis on brand storytelling through unique atmospheres, hand-painted murals, and hidden Easter eggs in each location.
• 🤕 The company leverages technology to improve the guest experience and remain competitive in the digital age.
• 🐕‍🦺 They have successfully expanded into off-premises and catering services, catering to changing consumer preferences.

Questions & Answers

Q: How does Condado Tacos incorporate storytelling into its brand marketing?

Condado Tacos focuses on creating a unique atmosphere in each location through hand-painted murals and hidden Easter eggs that reflect the local community. They also highlight their customizable and fast-casual dining experience.

Q: What is Next Gen casual dining, and how does Condado Tacos fit into this category?

Next Gen casual dining is an emerging category that combines the convenience of fast-casual dining with high-quality and clean food options. Condado Tacos offers craveable tacos made with clean ingredients, along with a full beverage menu.

Q: How does Condado Tacos leverage technology in its marketing initiatives?

The company uses technology to improve the guest experience, such as handheld ordering devices for servers, back-of-house automation, and a loyalty program. They also utilize social media platforms like TikTok to engage with their target audience.

Q: How does Condado Tacos approach marketing for on-premises, off-premises, and catering?

Condado Tacos focuses on attracting customers to dine in at their locations for the full experience. They also utilize social media and targeted advertising to promote their off-premises and catering services, emphasizing convenience and quality food.

Summary & Key Takeaways

• Condado Tacos is a taco chain with over 40 locations in eight states, known for its unorthodox tacos and vibrant atmosphere.

• The company places a strong emphasis on brand storytelling and creating a unique dining experience for its customers.

• They have implemented various digital marketing strategies, including social media campaigns, influencer partnerships, and a loyalty program to engage with their target audience.

• The company has recently expanded into off-premises and catering to adapt to changing consumer preferences.