Step-By-Step SEO Tutorial for Beginners

TL;DR

Increase search traffic by improving existing content, not creating new.

Transcript

• Hey, in this video I'm going to show you how I increased my organic search traffic by 21% without creating any new content. I'm Nathan Gotch, the founder of Gotch SEO which is where entrepreneurs and marketers come to learn how to get more free traffic from search engines. Now, let me show you how I generated 3,000 more website visitors in only 3... Read More

Key Insights

• Nathan Gotch increased organic search traffic by 21% without creating new content, focusing on enhancing existing assets.
• The process started by using tools like Answer the Public to identify new keyword opportunities and potential content enhancements.
• Restructuring existing blog posts to include new sections and FAQs helps capture more long-tail traffic and improve SEO performance.
• Consolidating related content into a single comprehensive guide, known as The Cake Technique, can enhance page authority and traffic.
• Upgrading graphics and adding videos to content can improve user engagement and perception, indirectly boosting SEO rankings.
• Changing the publish date of updated content can signal freshness to search engines, potentially improving its ranking.
• Improving existing successful content can offer a better return on investment compared to creating new content from scratch.
• Gotch SEO Academy offers extensive training for entrepreneurs and marketers to learn effective SEO strategies and techniques.

Questions & Answers

Q: How did Nathan Gotch increase his organic search traffic?

Nathan Gotch increased his organic search traffic by 21% by improving existing content rather than creating new content. He restructured his blog posts, added new sections, incorporated FAQs, and consolidated related content to enhance the performance of his already successful pages.

Q: What tool did Nathan use to find new content ideas?

Nathan used the tool 'Answer the Public' to find new keyword opportunities and content ideas. This tool helped him identify questions and phrases related to his primary keyword, which he then integrated into his existing content to capture more long-tail traffic.

Q: What is The Cake Technique?

The Cake Technique is a strategy Nathan used to consolidate related content into a single comprehensive guide. This involves merging closely related blog posts into one 'mother asset' to improve page authority and drive more organic search traffic by targeting a wider range of keywords.

Q: Why is it beneficial to upgrade graphics and add videos to content?

Upgrading graphics and adding videos to content can enhance user engagement and perception of the brand, indirectly boosting SEO rankings. High-quality visuals make the content more trustworthy and engaging, potentially increasing dwell time and interaction, which are positive signals for search engines.

Q: What is the significance of changing the publish date of updated content?

Changing the publish date of updated content signals freshness to search engines, potentially improving its ranking. This practice can make search engines perceive the content as more relevant and up-to-date, which may result in better visibility and increased organic traffic.

Q: Why does Nathan emphasize improving existing content over creating new content?

Nathan emphasizes improving existing content because it offers a better return on investment. Enhancing successful pages requires less time and effort compared to creating new content from scratch, and it can yield significant improvements in traffic and engagement by leveraging the existing authority of the page.

Q: What is the role of FAQs in Nathan's content strategy?

FAQs play a crucial role in Nathan's content strategy by addressing common questions related to the primary keyword. By adding an FAQ section, he captures more long-tail traffic and improves the comprehensiveness of his content, which can enhance its SEO performance and user experience.

Q: What is Gotch SEO Academy?

Gotch SEO Academy is Nathan Gotch's extensive SEO training program designed for entrepreneurs and marketers. It offers in-depth training on effective SEO strategies and techniques, helping participants learn how to improve their website's search engine performance and drive more organic traffic.

Summary & Key Takeaways

• Nathan Gotch demonstrates a method to enhance SEO results by focusing on improving existing content rather than creating new material. He outlines a process involving keyword research, content restructuring, and consolidation, which led to a 21% increase in organic traffic.

• The strategy includes using tools like Answer the Public for keyword ideas, restructuring content to include FAQs, and consolidating related posts. These steps, along with upgrading visuals and adding videos, contribute to better user engagement and SEO performance.

• Nathan emphasizes the importance of updating the publish date after making improvements to signal freshness to search engines. He concludes with a call to action for his SEO Academy, which offers in-depth training on these strategies.