WildAid | Peter Knights | Talks at Google

TL;DR

WildAid is a conservation organization focused on creating awareness and changing consumer behavior through powerful campaigns.

Transcript

Hi. I'm Diane Solinger, and I am the manager of the GooglersGive team. GooglersGive is the team that helps you give and volunteer as Googlers. And last fall we started-- or actually, last November-- we started thinking about how we can bring Googlers together around causes in thematic areas of social interest. And we launched the first hunger campa... Read More

Key Insights

• 💱 WildAid focuses on changing consumer behavior to reduce demand for products made from endangered species.
• 👏 They use powerful video campaigns, celebrity endorsements, and media partnerships to raise awareness and promote behavior change.
• 🖐️ Technology plays a crucial role in monitoring, tracking, and spreading the message of conservation efforts.

Questions & Answers

Q: How does WildAid use technology to address conservation issues?

WildAid leverages technology to track and monitor illegal activities, such as satellite vessel monitoring to combat illegal fishing. They also use social media and online platforms to raise awareness and engage with a wider audience.

Q: Are there any organizations that offer volunteering opportunities to support WildAid's conservation efforts?

Yes, WildAid partners with organizations like Save the Elephants and offers volunteering opportunities to support their conservation projects. They also encourage partnerships with technology companies to leverage their resources and expertise.

Q: What surprised you the most in your conservation work?

Peter Knights, the executive director of WildAid, was surprised by the rapid change in awareness and attitudes towards conservation in China. He also found it surprising how people engage and participate in conservation efforts once they are aware of the issue.

Summary & Key Takeaways

• WildAid launched campaigns to address issues such as shark finning, elephant poaching, and rhino horn trade.

• The organization uses powerful video campaigns, celebrity endorsements, and media partnerships to raise awareness and encourage behavior change.

• They focus on the demand side of conservation, aiming to reduce consumer demand for products made from endangered species.

• WildAid is also expanding their campaigns to address climate change and marine protection.