VOICE BRANDING | Easy ALEXA & GOOGLE Skills - Witlingo's Brielle Nickoloff, Lead Voice UX Designer

TL;DR

Whit Lingo is a Washington DC-based startup that builds products and solutions for voice devices and platforms like Amazon Alexa, Google Assistant, and Microsoft's Cortana. They recently launched their product called Cast Lingo, which allows podcasters and authors to connect with their audience using their voice.

Transcript

everybody welcome back to the beetle moment marketing podcast I'm here today with our guests for yellow Nikola Riel is a lead a voice user experience design and research at wit lingo which is a Washington dc-based startup and wit lingo builds products and solutions for voice devices and platforms like the Amazon a LAX a Google assistant and Microso... Read More

Key Insights

• 🎨 Wit Lingo focuses on designing for maximally accessible and minimally intrusive technology by leveraging natural human language.
• 👤 The emotional aspect of voice and conversation is crucial in creating a unique and meaningful connection with users.
• 💄 Cast Lingo offers a searchability feature, making it different from a traditional flash briefing.
• 💨 Providing a warmer touch and human voice interaction is a powerful way to connect with customers.
• 😄 The ease of use and accessibility of Wit Lingo's app makes it convenient for creators to record content anywhere.
• 🎙️ The quality of audio is important, and Wit Lingo suggests using simple external microphones to enhance the recording quality.
• 😨 Wit Lingo's future plans include a customer care focus, allowing brands to connect with consumers through voice by providing helpful tips and FAQs.

Questions & Answers

Q: What is Wit Lingo's mission?

Wit Lingo's mission is to design the best user experience for voice devices and platforms, helping businesses and individuals establish a presence on voice.

Q: What makes Cast Lingo different from a flash briefing?

Cast Lingo allows users to host a micro podcast with searchable content, providing a more interactive and personalized experience for listeners compared to a flash briefing.

Q: How can podcasters and authors benefit from having a custom skill on Alexa?

Having a custom skill on Alexa allows podcasters and authors to connect with their audience in a more meaningful and emotional way, delivering value and meaning through the human voice.

Q: How does Wit Lingo simplify the process of creating a custom skill?

Wit Lingo has an automated four-step process that allows users to name their skill and start recording immediately through their app. Once submitted, the skill is usually ready within a few days.

Summary & Key Takeaways

• Wit Lingo is a startup that focuses on creating solutions for businesses and customers to establish a presence on voice devices.

• Their latest product, Cast Lingo, enables podcasters and authors to host a micro podcast and record content straight into their phone. The audio is searchable, making it different from a typical flash briefing.

• Whit Lingo emphasizes the emotional aspect of voice and conversation, offering a unique way for creators to connect with their audience.