Google's game-changing ad policy + Michael Dell on "Play Nice But Win" | E1293

TL;DR

Google is making changes to its ad policy, shifting from last click attribution to a more comprehensive model. Michael Dell, the founder of Dell, has released a new book called "Play Nice but Win," which provides insights on building a successful company.

Transcript

hey everybody hey everybody we got an amazing show for you today on this week at startups two awesome guests for the price of one first my friend of the pod and digital ad veterans that coleus is with us and we're gonna break down some of google's new ad policy changes around attribution and then amazingly michael dell the founder of dell is on the... Read More

Key Insights

• 🫠 Google's ad policy changes are a strategic move to give credit to ads that drive transactions beyond last-click attribution.
• 🧑‍💻 Michael Dell's book offers valuable lessons on entrepreneurship, leadership, and innovation in the tech industry.
• 🫠 Google's ad policy changes will impact advertising spend and attribution across various advertising channels.

Questions & Answers

Q: What is Google's new ad policy change, and why is it significant?

Google is shifting from last click attribution to a more comprehensive model that considers ads' role in driving transactions, even if they don't lead to a click. The change is important because it acknowledges the impact of various advertising channels and provides a more accurate measurement of ad effectiveness.

Q: How does Michael Dell's book inspire entrepreneurs?

"Play Nice but Win" offers valuable insights into Dell's journey as an entrepreneur and his approach to building a successful and world-changing company. It provides lessons on leadership, innovation, and navigating the challenges of the tech industry.

Q: What key lessons can be learned from Michael Dell's book?

The book emphasizes the importance of customer-centricity, the value of building a culture of innovation, the significance of adaptability, and the power of strategic partnerships. It also highlights the need to embrace change and take calculated risks in the pursuit of success.

Q: How do these changes in ad policy and Dell's book impact the tech industry?

Google's ad policy changes will likely have a significant impact on advertising spend and attribution across various platforms. Dell's book provides entrepreneurs with valuable insights and guidance on how to build a successful company and navigate the rapidly evolving tech landscape.

Summary & Key Takeaways

• Google is transitioning from last click attribution to a more comprehensive model that gives credit to ads that drive transactions, even if they don't directly lead to a click and conversion.

• Michael Dell's new book, "Play Nice but Win," delves into his experiences and insights on building a world-changing company and offers valuable lessons for entrepreneurs.

• The book highlights Dell's journey, from starting as a young entrepreneur upgrading computers to eventually building one of the world's leading technology companies.