Mark Suster and Matt Coffin talk about the importance of consistent PR

TL;DR

Building consistent and authentic relationships with journalists is crucial for successful PR campaigns in early-stage companies.

Transcript

right um so brand driven would like to ask who did you use for PR and I might broaden a question to say did you bring in PR firms did you do most of the PR yourself and what lessons could you give people about PR how early in the company should one start PR do you need to have in-house PR skills do you believe in working with agencies what types ye... Read More

Key Insights

• 😊 Early-stage companies can benefit from a combination of in-house PR team and agency support for effective PR campaigns.
• 📰 Creating news consistently, rather than just focusing on product launches, is crucial for making PR a significant part of the business.
• 😊 Mixing up PR strategies over time, such as changing agencies or in-house PR team, helps maintain fresh ideas and creativity.
• 🫄 PR should start at the top with the founder CEO rather than being delegated to a marketing person.
• 😊 Consistency is key in PR campaigns, with a focus on building authentic relationships with journalists.
• 🤲 Building meaningful relationships with journalists over time can help in getting coverage when needed.
• 👏 PR should be seen as a constant dialogue with journalists, similar to raising capital.

Questions & Answers

Q: Who did the speaker use for PR in the early stages of their company?

In the early stages, the speaker hired three people from act software as an in-house PR team and also supplemented it with an agency called verse communications.

Q: Do you believe in working with agencies for PR?

Yes, the speaker believes in working with agencies for PR and had a positive experience with verse communications. However, they also emphasize the importance of mixing up PR strategies over time.

Q: When should PR start in a company?

According to the speaker, PR should start early in the company, and it should ideally be initiated by the founder CEO rather than delegating it to a marketing person.

Q: What is the key to successful PR campaigns?

The key to successful PR campaigns, according to the speaker, is building consistent and authentic relationships with journalists over time. It is important to be helpful, useful, and not just focused on immediate coverage.

Summary & Key Takeaways

• Early on, the speaker used a combination of in-house PR team and an agency to handle PR for their company.

• PR should not be limited to product launches; it should involve creating news consistently to maintain PR as a significant part of the business.

• It is important to mix up PR strategies over time by changing agencies or in-house PR team to keep the ideas and creativity fresh.