From $80k A Year To $100k A MONTH in Ecommerce: How Chelsey Jean Scaled Her Small Business

TL;DR

Chelsey Jean transformed her business from $80k a year to $100k a month.

Transcript

all the things that i was scared of um i was scared that i don't know enough i was scared that i needed to have more education i was scared that yeah so instead of seeing them as a stop i've seen them as okay who can i bring into the team to fill that gap so i now have a group of naturopaths who um who are amazing in their own field because i can't... Read More

Key Insights

• Chelsey Jean overcame initial fears by building a team of experts, allowing her to focus on her strengths and scale her business effectively.
• Her unique approach to lymphatic health, combining naturopathy and innovative techniques, set her apart in the market, leading to significant business growth.
• The COVID-19 pandemic forced Chelsey to pivot from in-person services to e-commerce, which she successfully navigated using the Founder Start and Scale course.
• Creating a strong community, especially through her 'Boob Camp' Facebook group, has been crucial for customer engagement and business success.
• Chelsey's business model includes manufacturing her own products, which increases profit margins and allows for greater control over quality and supply chain.
• Chelsey's story highlights the importance of understanding your 'why' and being passionate about your business to drive success.
• She emphasizes the importance of email marketing and community building over social media growth, as advised by the Start and Scale course.
• Chelsey plans to expand her business internationally and streamline operations using Shopify and other integrations for efficiency.

Questions & Answers

Q: How did Chelsey overcome her initial fears in business?

Chelsey overcame her initial fears by recognizing her limitations and building a team of experts to fill those gaps. This allowed her to focus on her strengths and scale her business effectively. She also relied on community support and continuous learning to boost her confidence and decision-making skills.

Q: What makes Chelsey's approach to lymphatic health unique?

Chelsey's approach to lymphatic health is unique because it combines traditional naturopathy with innovative techniques like 'wiggling and jiggling' the body. Her methods have shown remarkable results in her clinic, setting her apart from conventional practices and contributing to her business's success.

Q: How did the COVID-19 pandemic impact Chelsey's business?

The COVID-19 pandemic forced Chelsey to close her clinic, prompting her to pivot to e-commerce. She used the Founder Start and Scale course to successfully transition her business online, focusing on product development and digital marketing to reach a wider audience and sustain her business growth.

Q: What role does community play in Chelsey's business?

Community plays a crucial role in Chelsey's business. She created the 'Boob Camp' Facebook group to engage with customers, provide education on lymphatic health, and gather feedback. This community has been instrumental in building brand loyalty and driving sales through word-of-mouth and shared experiences.

Q: How does Chelsey manage product manufacturing and supply chain?

Chelsey manages product manufacturing by producing her own products, which increases profit margins and ensures quality control. She has a family-run manufacturing setup that allows her to scale production as needed. Her approach also involves strategic planning to manage supply chain challenges, such as sourcing ingredients and packaging.

Q: What are Chelsey's future plans for her business?

Chelsey plans to expand her business internationally and streamline operations using Shopify and other integrations for efficiency. She aims to further develop her product line and continue building her community to support her growth. Her focus is on maintaining quality while scaling her business to reach more customers globally.

Q: How did the Start and Scale course impact Chelsey's business?

The Start and Scale course provided Chelsey with the knowledge and confidence to pivot her business to e-commerce successfully. It offered her a structured approach to scaling her operations, emphasizing the importance of email marketing, community building, and strategic advertising, which have been pivotal in her business growth.

Q: What advice does Chelsey offer to aspiring entrepreneurs?

Chelsey advises aspiring entrepreneurs to understand their 'why' and ensure they are passionate about their business. She emphasizes the importance of building a supportive team, continuously learning, and being willing to take risks. Her journey highlights the significance of perseverance and staying true to one's vision for success.

Summary & Key Takeaways

• Chelsey Jean transformed her business from a small clinic to a thriving e-commerce store, achieving $100k in monthly sales. Her unique approach to lymphatic health and dedication to community building played a significant role in her success.

• The COVID-19 pandemic pushed Chelsey to pivot to e-commerce, where she leveraged the Founder Start and Scale course to enhance her business operations. Her commitment to understanding her customers and providing value has been key to her growth.

• Chelsey's story is a testament to the power of overcoming fears, building a supportive team, and staying true to one's passion. Her future plans include international expansion and further streamlining of her business processes.