U Talk #7: Redefining Growth in the 21st Century

TL;DR

In this discussion, Martin Schrupte, co-founder of systemic, explains the concept of a performance economy and how it can decouple growth from resource consumption.

Transcript

hello everyone welcome and thank you for tuning in this afternoon our topic for today is redefining growth in the 21st century we all know we need urgent action to address the climate crisis our planet is collapsing under the burden of resource intensive growth in the richer countries and also under population growth especially in asia and africa w... Read More

Key Insights

• 💨 The performance economy offers a way to decouple economic growth from resource consumption, promoting sustainability.
• 🇪🇺 Europe's focus on the European Green Deal and sustainability provides an opportunity to drive innovation and regain competitiveness.
• 👨‍💼 The transition to a performance economy requires rethinking business models, particularly in industries like automotive.

Questions & Answers

Q: What is the performance economy and how does it differ from the traditional product economy?

The performance economy is about selling the performance or outcome that a product provides, rather than the product itself. It allows for resource decoupling and more sustainable use of products.

Q: How can automotive companies transition to the performance economy?

Automotive companies can shift towards selling mobility services instead of individual cars. This means taking back cars after use, designing for longevity, and creating new business models centered around mobility.

Q: What role does Europe play in advancing the performance economy?

Europe has the opportunity to lead in the transition to a performance economy through initiatives like the European Green Deal. By embracing sustainability and decoupling growth from resource consumption, Europe can regain competitiveness and drive innovation.

Q: What initiatives is systemic working on to advance the principles of the circular economy?

Systemic is involved in various projects focused on demonstrating the economic viability of circularity. This includes initiatives in plastic waste reduction, zero-waste communities, and market mechanisms for valuing standing forests.

Summary & Key Takeaways

• Martin Schrupte introduces systemic, a systems change company focused on making economic systems more sustainable in the areas of clean energy, circular material solutions, and sustainable land use.

• He explains the concept of a performance economy, where products are replaced with services, allowing for decoupling of resource consumption and more efficient use of products.

• Schrupte discusses the potential impact of a performance economy on industries such as automotive and the need for companies to shift their business models.