How to Skimm Your Life | Carly Zakin & Danielle Weisberg | Talks at Google

TL;DR

A comprehensive guide to living a smarter life, covering topics like personal finance, career, stress management, and more.

Transcript

[MUSIC PLAYING] SPEAKER: While it may seem like everybody you know has mastered the secret art of financial security or choosing the right wine, we've all experienced that moment of shock when we've made it so far without knowing an essential skill. For recent graduates eager to grow their networks to well seasoned professionals looking to invest, ... Read More

Key Insights

• 💁‍♀️ TheSkimm has fundamentally changed the way millennial women consume news and information.
• 📔 The book "How to Skimm Your Life" covers a wide range of topics, including personal finance, career, stress management, and more.
• 🫒 TheSkimm aims to provide readers with the knowledge and tools they need to live smarter.
• 🏛️ Carly and Danielle emphasize the importance of networking and building relationships as an entrepreneur.
• 🫷 TheSkimm strives to remain non-partisan and objective in their content, focusing on providing information rather than pushing a specific political agenda.
• 💍 TheSkimm aims to make a difference by encouraging their audience to vote and be actively engaged in political issues.
• 😤 The team at theSkimm focuses on understanding their audience's needs and curating content that fits into their daily routines.

Questions & Answers

Q: What inspired the creation of theSkimm?

Co-founders Carly Zakin and Danielle Weisberg wanted to provide millennial women with a news source that fit into their routines and addressed their lifestyle needs.

Q: How does theSkimm differ from other news outlets?

While theSkimm focuses on millennial women as its target audience, the content is not gender-specific. The company strives to simplify news and make it more accessible, without pushing a specific political agenda.

Q: How did the process of writing "How to Skimm Your Life" come about?

The book was inspired by theSkimm's community of women, who were constantly asking questions and seeking advice. The goal was to create a comprehensive reference guide that addresses common challenges and provides expert advice.

Q: How do Carly and Danielle decide on the topics to cover in their content?

TheSkimm team looks at the daily routines and interests of their audience. They identify common questions and topics that their community is discussing and use that as a guide to determine what to cover.

Summary & Key Takeaways

• theSkimm is a membership service that helps millennials stay informed about current news and events.

• "How to Skimm Your Life" is a book that expands on theSkimm's mission by providing readers with knowledge and tools to live smarter.

• The book covers a wide range of topics, including personal finance, career, stress management, travel, and more.