CEO of Papilles | Tomofumi Fujimaru | Talks at Google

TL;DR

This content discusses the establishment and unique features of a company that manages vineyards, wine production, wine shops, restaurants, wine schools, and written work for culinary associations all in one. They have successfully transformed abandoned farmlands in Osaka into thriving vineyards and strive to make quality wine accessible to everyone.

Transcript

Today, I will talk about things related to wine First thing, I would like to introduce myself, and what my company does I've written down a couple of things here We run wine shops and we deal with restaurants and hotels, whole sale, with department stores Around Japan, including Tokyo, we transact with about 2,000 stores We also have restaurants in... Read More

Key Insights

• 🍷 This company offers a comprehensive range of services in the wine industry, including vineyard management, wine production, wine sales, and wine education, setting them apart from specialized companies.
• 🍼 They have successfully revitalized abandoned farmlands in Osaka and are producing about 60,000 bottles of wine per year.
• 🍷 The company is focused on making wine more affordable and accessible to a wider audience, particularly younger generations.
• 👶 They are actively engaging with children and promoting wine as a craft and conversation starter.
• 😀 Challenges they face include the lack of profitability in agriculture, the difficulty of gaining trust from landowners, and the need for industry-wide innovation.
• 👳 The company is planning to expand to Tokyo and establish an urban winery and restaurant to further their mission of promoting local agriculture and making wine more accessible.
• 👯 They emphasize the importance of adding value to agriculture and involving young people in order to ensure the future sustainability of the industry.

Questions & Answers

Q: How does this company differentiate itself from others in the wine industry?

This company stands out by offering a wide range of services related to wine, including vineyard management, wine production, wine sales, and wine education. They are involved in every step of the wine production process, setting them apart from specialized companies.

Q: How many wineries were there in Osaka during the Showa era?

At its peak during the Showa era, there were 119 wineries in Osaka. However, the number has declined over time, and this company is working to revive the wine industry in the region.

Q: What challenges does this company face in reviving abandoned farmlands?

One major challenge is the lack of profitability in agriculture, which makes it difficult for young people to pursue a career in farming. Additionally, gaining trust from landowners and the approval of the taxation office can be challenging.

Q: How does this company make wine more affordable and accessible?

The company aims to make wine more affordable by producing "everyday wine" that is easy to drink and reasonably priced. They have also introduced a draft barrel wine system, reducing costs associated with packaging and transportation.

Summary & Key Takeaways

• The company specializes in various aspects of the wine industry, including vineyard management, wine production, wine sales, wine education, and written work for culinary associations.

• They have successfully transformed abandoned farmlands in Osaka into vineyards and produce about 60,000 bottles of wine per year.

• The company aims to differentiate themselves by offering diverse services and being involved in every step of the wine production process.