#AskGaryVee Episode 35: Email Marketing in Today's World

TL;DR

Email marketing is still valuable but may become less relevant in the future. Social media platforms should be used differently to avoid confusing audiences. Hustle is about maximizing effort and making every minute count. Being a guru depends on having actual skills and achieving specific goals.

Transcript

• On this episode, I talk the long term value of email, oranges and gurus. You ask questions, and I answer them. This is The #AskGaryVee Show. Everybody this is Gary Vay-ner-chuk and welcome to episode number 35 of The #AskGaryVee Show. Fun fact about the number 35, that is the big hurt, Frank Thomas's number, my favorite non-Yankee baseball player... Read More

Key Insights

• 💌 Email marketing is still a valuable channel for marketers, despite changes made by platforms like Gmail.
• 🎯 Social media platforms require different approaches, such as creating separate accounts on Twitter or using targeting capabilities on Facebook.
• 🥅 Hustle is about maximizing effort, passion, and execution to achieve goals.
• 🛄 Being a guru requires actual skills and expertise, not just claiming the title.
• 🍧 The value of having a certain number of followers depends on individual goals and intentions.
• ⚖️ Practicality and ambition must be balanced to maximize potential.
• 👋 Self-awareness is crucial in determining the best course of action.

Questions & Answers

Q: Will email still be relevant in the next three to five years?

Yes, email will still be valuable in the future, as it provides marketers with a channel they control. However, it may become less valuable over time as platforms evolve and consumer behavior changes.

Q: How can I use social media platforms without confusing my audience?

It's important to adjust your approach based on the platform at hand. On Twitter, create separate accounts for different topics. On Facebook, use targeting capabilities to deliver specific content to different audiences. Adapt your strategy based on the flexibility of each platform.

Q: How do you define hustle?

Hustle means putting maximum effort into achieving a goal. It involves passion, squeezing every last bit of effort and energy out of a task or project, and making every minute count. Hustle requires a combination of strategy, execution, and focus.

Q: Is it better to be a big fish in a small pond?

The answer depends on the individual and their specific goals. While being the most successful in a smaller area may be more practical, it may also limit one's potential. It is important to balance practicality with ambition and self-awareness.

Summary & Key Takeaways

• Email marketing is still important and provides a channel that marketers control, despite changes made by platforms like Gmail.

• Different social media platforms require different approaches to avoid confusing audiences. Twitter may require separate accounts for different topics, while Facebook allows for targeted content.

• Hustle means putting maximum effort into achieving goals and making the most of every minute. It requires a combination of passion, strategy, and execution.

• Being a guru is more than just claiming the title; it requires actual skills and expertise. The value of having a certain number of followers depends on the specific goals and intentions of the individual or brand.