Ask me Anything Webinar with Matt Diggity

TL;DR

Matt Diggity shares SEO insights and answers audience questions.

Transcript

okay I call it says it's it's recording do me a favor guys type something in the chat I'm not going to pull some douchey webinar Boop like hey type one in the chat if you're excited for something too so I can make sure you guys can hear me alright what's up guys what's up will Hatton a little hat you add a new name actually it's called the Willie B... Read More

Key Insights

• Matt Diggity emphasizes the importance of teaching SEO to others as a method of mastering the subject.
• The webinar is a no-pitch session aimed at sharing SEO knowledge and answering questions from participants.
• Matt discusses the significance of backlinks, social signals, and traffic in Google's algorithm for ranking websites.
• He advises using WordPress pages over blog formats for better control and hierarchical builds in SEO.
• Matt highlights the importance of outreach and diverse link-building strategies for enhancing SEO efforts.
• He recommends focusing on user metrics and CRO to improve site rankings and maintain positions on search results.
• The session covers various SEO topics, including the use of PBNs, anchor text strategies, and press releases.
• Matt encourages networking and collaboration within the SEO community to improve skills and share knowledge.

Questions & Answers

Q: What is the best format for Amazon and comparison tables?

Matt suggests placing the CTA in the left-hand column to ensure visibility on mobile devices. He advises structuring the table to cater to different buyer personas by highlighting various product strengths and including a negative review for credibility.

Q: How do you ensure your PBN tests are not faulty?

Matt recommends selecting a proper test case by choosing a site ranked on page two to four that hasn't received links in years, ensuring no external variables affect the test results. This helps isolate the impact of PBN links.

Q: What would you do if you had to start over with $500?

Matt suggests using the $500 for lead generation to acquire clients, as it's insufficient for building an affiliate site or PBNs. He emphasizes the importance of client SEO to quickly generate revenue.

Q: How do you rank in Australia with limited .com.au links?

Matt advises using .com, .net, and .org PBNs, along with .com.au citations, to rank in Australia. He emphasizes the need for country-specific TLDs but notes that .com links can still be effective.

Q: How do you develop SOPs for SEO processes?

Matt teaches processes face-to-face or over Skype, then asks the trainee to write the SOP. This ensures the trainee fully understands the process, as they will later teach it to others, promoting mastery and clarity.

Q: What is the golden ratio in SEO?

The golden ratio involves having more social signals than backlinks and more traffic than social signals. This balance helps avoid manual reviews and supports a natural-looking link profile.

Q: What is your approach to anchor text ratios?

Matt uses anchor text ratios for guidance, not precision. He analyzes the top-ranking sites, looking for anomalies like a high percentage of topic anchors, and adjusts his strategy accordingly.

Q: How do you check if an expired domain is penalized?

Matt suggests searching for the domain name in Google to see if it ranks on page one. Additionally, using Google Search Console can help identify any penalties or issues with the domain.

Summary & Key Takeaways

• Matt Diggity hosts a webinar to share SEO strategies and answer questions from the audience. He emphasizes the value of teaching SEO to others to enhance one's own understanding and mastery of the subject.

• The session covers a wide range of SEO topics, including the importance of backlinks, social signals, and traffic in Google's ranking algorithm. Matt also discusses effective link-building strategies and the role of user metrics in SEO.

• Matt encourages networking and collaboration within the SEO community, highlighting the benefits of sharing knowledge and helping others. He also touches on the use of PBNs, anchor text strategies, and the potential of outreach in SEO.