Succeeding With LinkedIn Company Pages

TL;DR

LinkedIn strategist Michelle J Raymond shares her three-step content strategy for LinkedIn company pages, emphasizing the importance of nurturing your audience and building thought leadership.

Transcript

• We wanna nurture them along the way with our content so that when they fall into that 5% we are there. We're top of mind. So I'd like to share, if you don't mind, my three, two, one content strategy for company pages. - Today I'm very excited to be joined by Michelle J Raymond. If you don't know who Michelle is, she's LinkedIn strategist and trai... Read More

Key Insights

• 🤔 LinkedIn company pages are often neglected but offer great opportunities for businesses to build thought leadership and reach decision makers.
• 📟 The 3-2-1 content strategy for company pages helps strike a balance between knowledge, connection, and promotion.
• 🤩 LinkedIn Live Events and newsletters are key features to consider for engaging with followers and expanding reach.
• 💗 Growing a following on LinkedIn company pages can be achieved through targeted invites to ideal customers and industry professionals.

Questions & Answers

Q: How did Michelle J Raymond get into LinkedIn?

Michelle got into LinkedIn after being made redundant in the manufacturing industry and looking for a new job. She realized the potential of LinkedIn to reach a wider audience and started creating content to promote her company's products.

Q: What is Michelle J Raymond's 3-2-1 content strategy for LinkedIn company pages?

Michelle's strategy involves posting three "good to know" posts that demonstrate industry knowledge, two "good to feel" posts that highlight company culture and values, and one "good to buy" post that showcases the solutions the company offers.

Q: Why should businesses pay attention to their LinkedIn company pages?

LinkedIn is the number one B2B platform and trusted social media platform, making it an ideal place for businesses to reach decision makers. Company pages allow businesses to showcase their expertise, build thought leadership, and influence buying patterns.

Q: What are some of the new features on LinkedIn company pages?

Some of the new features include the ability to ring a bell to notify followers of new posts, clickable links in image posts, and the option to host LinkedIn Live Events and create newsletters.

Key Insights:

• LinkedIn company pages are often neglected but offer great opportunities for businesses to build thought leadership and reach decision makers.
• The 3-2-1 content strategy for company pages helps strike a balance between knowledge, connection, and promotion.
• LinkedIn Live Events and newsletters are key features to consider for engaging with followers and expanding reach.
• Growing a following on LinkedIn company pages can be achieved through targeted invites to ideal customers and industry professionals.
• Paying attention to and optimizing company pages can lead to increased opportunities and revenue.

Summary & Key Takeaways

• Michelle J Raymond shares her journey into LinkedIn and how she discovered the power of content to reach a larger audience.

• She explains the importance of LinkedIn company pages and the role they play in reaching decision makers in the B2B industry.

• Michelle outlines her 3-2-1 content strategy for company pages, which includes three "good to know" posts, two "good to feel" posts, and one "good to buy" post.