Everything You Need To Know About Social Media In 2024

TL;DR

Focus on tailoring content to each platform, leveraging the power of live streaming, and prioritizing engagement over distribution for organic growth on social media.

Transcript

we put out a pod every single week consistently 52 weeks plus at this point in a row we are putting out Clips every single week on our social media pages one a day one per platform yes same clip same clip so we have same copy same clip seven to nine posts a week that is disproportionally the first place to focus on attention is the number one asset... Read More

Key Insights

• 👋 Good production value is important but should be secondary to a proper social media strategy.
• 👋 Understanding best practices per platform and tailoring content for each audience is crucial.
• ❓ Engagement and cultivation of a loyal following are more important than distribution alone.
• 🫡 TikTok can be a powerful platform for organic growth, but it requires respect and understanding of the platform's culture and trends.
• 😤 Building a team of editors can be cost-effective, and hiring enthusiastic interns or freelancers can be a good option.
• 🤩 Confidence, empathy, and self-awareness are key traits for successful leadership and collaboration.
• 🏛️ The pursuit of success should go beyond financial gains and encompass personal growth, curiosity, and building meaningful relationships.

Questions & Answers

Q: What is the main challenge faced by the content creators?

The main challenge is breaking out of the Orthodox Jewish community and reaching a wider audience.

Q: How important is organic social media for building awareness?

Organic social media is now foundational to awareness, especially with changing algorithms. A single TikTok clip could potentially quadruple the audience, although it's more challenging than before.

Q: How should content be adapted for different social media platforms?

Each platform has its own audience and tone. Content should be customized to suit the platform and target audience, with respect to slang, references, and trending topics.

Q: How many posts should be made on social media platforms?

It is recommended to post 2-3 times a day on all platforms, considering specific features like Facebook infeed, Facebook Reels, Instagram infeed, Instagram Reels, and Instagram stories.

Summary & Key Takeaways

• The content creators have a loyal following within the Orthodox Jewish community but are struggling to break out to a wider audience.

• They have focused on producing high-quality content consistently and saturating social media platforms with the same clip.

• The key to breaking out and gaining more followers is to respect each platform's best practices, engage with the audience, and tailor the content to the specific platform and target audience.