Introduction to Consumer Behaviour

Transcript

Welcome to the course of, Consumer Behaviour.  On behalf of IIT Kharagpur, me, Dr Srabanti Mukherjee, will be offering you this course. So, today is the introductory module, of Consumer Behaviour. And, so therefore, this module, is  known as, Introduction to Consumer Behaviour. And, we have six specific learning objectives  here. First one, underst... Read More