How to Set Up Facebook Business Manager 2022

TL;DR

To effectively manage Facebook business assets and ad accounts, set up a Business Manager at business.facebook.com/create. Add existing pages, ad accounts, and team members while assigning appropriate permissions. Organize assets into business groups for streamlined management. Avoid creating multiple ad accounts to prevent confusion, and ensure all assets are linked to a personal Facebook profile.

Transcript

• If you want to be able to create custom audiences, have different team members manage different parts of your social media presence, or manage other people's ad accounts and assets, then you need to set up a Business Manager. We're gonna address all of that and more in today's video. (soft ambient music) All right, here we go. To find out if you ... Read More

Key Insights

• Business Manager is essential for managing Facebook assets, allowing for custom audience creation and team member management.
• Begin by creating a Business Manager account at business.facebook.com/create if you don't already have one.
• Add existing Facebook pages and ad accounts to your Business Manager to centralize asset management.
• Organize assets into business groups for easier management, especially useful for agencies managing multiple clients.
• Assign team members appropriate access levels, distinguishing between admin and employee roles.
• Only create one pixel per business to avoid complications, and manage pixels within the Business Manager.
• Rename inactive or backup ad accounts and Business Managers to maintain clarity in asset management.
• Ensure all business assets are linked to a personal Facebook profile to comply with Facebook's policies.

Questions & Answers

Q: How to create a Facebook Business Manager account?

To create a Facebook Business Manager account, visit business.facebook.com/create. Log in with your personal Facebook profile, as Facebook requires a personal profile to manage business assets. Fill out the required information, including your business name, your name, and email, and then submit to set up your account.

Q: What is the purpose of Facebook Business Manager?

Facebook Business Manager is designed to centralize the management of your Facebook marketing assets. It allows businesses to manage multiple Facebook pages, ad accounts, and team members from a single platform. Business Manager also facilitates the assignment of roles and permissions, ensuring that the right people have access to the appropriate assets.

Q: How to add Facebook pages to Business Manager?

To add Facebook pages to Business Manager, navigate to the Pages section and click 'Add.' You can add a page you own, request access to someone else's page, or create a new page. Enter the page name or URL, and click 'Add Page' to bring it into your Business Manager account.

Q: How to assign roles in Facebook Business Manager?

Assign roles in Business Manager by adding team members via their email addresses. Determine whether they should have admin or employee access. Admins have full control over all assets, while employees have access only to the specific assets assigned to them. Carefully select permissions for each asset, such as pages or ad accounts.

Q: How to organize assets in Facebook Business Manager?

Organize assets in Business Manager by creating business asset groups. This is particularly useful for agencies managing multiple clients or businesses with different brands or regions. Group pages, ad accounts, and other assets into bundles, and assign access to team members based on these groups for streamlined management.

Q: Why should you avoid creating multiple ad accounts?

Avoid creating multiple ad accounts to prevent confusion and complications in managing your Facebook marketing efforts. Each personal profile automatically comes with an ad account, and it's advisable to use this existing account within Business Manager. Rename inactive accounts to indicate their status and keep your account structure clear.

Q: How to manage Facebook pixels in Business Manager?

Manage Facebook pixels in Business Manager by creating a single pixel per business and assigning it to the relevant assets. Navigate to the Pixels section to create or manage pixels. Assign permissions for team members to access and manage pixel data as needed, ensuring efficient tracking and analysis of your marketing efforts.

Q: How to remove users or assets from Business Manager?

To remove users or assets from Business Manager, go to the category of the asset, such as pages or ad accounts. Select the asset, click on the assigned team member, and remove them from the asset. For assets, click on the asset and use the 'Remove' button to delete it from your Business Manager.

Summary & Key Takeaways

• Setting up a Facebook Business Manager allows you to centralize management of pages, ad accounts, and other assets. Start by creating an account and adding your existing assets. Assign roles to team members and organize assets into business groups for streamlined access and management.

• Business Manager is your hub for managing Facebook marketing assets. Add pages, ad accounts, and team members, assigning appropriate permissions. Organize assets into groups for better management, and ensure everything is linked to a personal Facebook profile.

• Avoid creating multiple ad accounts to prevent confusion. Instead, rename inactive accounts for clarity. Use Business Manager to manage pixels and shared audiences, and ensure all assets are connected to your personal Facebook profile for compliance.