PAKCon 2020: Google Trends for startups and investors

TL;DR

Learn how to leverage Google Trends for valuable business data and decision-making insights.

Transcript

hello everyone it's very nice to see a few nice and also known names in the in the group already and it is my pleasure to introduce you to bjorn who is currently and a local consultant at google before google bjorn actually worked as a venture capital investor for lufthansa innovation hub and power ventures and today he'll tell us how you can use g... Read More

Key Insights

• 👨‍🔬 Google Trends is a powerful tool that reflects current search interests and trends.
• 👨‍💼 Analyzing Google Trends data can provide valuable insights for making informed business decisions and testing market interests.
• 😮 The tool offers features for tracking interest over time, comparing topics, and exploring rising queries in different categories.
• 👨‍🔬 Google Trends can be used for market analysis, brand benchmarking, and comparing companies' search trends in specific regions.
• 👨‍🔬 Filtering out irrelevant search terms can provide more accurate and meaningful insights from Google Trends data.
• 👤 Tracking user interest through specific queries like pricing can indicate potential customer engagement for SAS companies.
• 👨‍💼 Utilizing Google Trends for business insights can help startups make informed decisions and stay ahead of market trends.

Questions & Answers

Q: How does Google Trends provide valuable data for business decisions?

Google Trends shows what people are searching for on Google, indicating current interests and trends. Analyzing this data can help companies understand market interests, test ideas, and make informed decisions based on search trends.

Q: What are some key features of Google Trends?

Google Trends offers trending searches, special topics curated by Google's news team, and an explore and compare feature for analyzing search interest over time and across different categories.

Q: How can Google Trends be used for market analysis?

Google Trends can be used to compare interest in different markets, track brand interest globally, and benchmark companies by analyzing their search trends in specific regions over time.

Q: How can Google Trends be utilized for enterprise SAS companies?

Google Trends can provide insights for SAS companies by tracking user interest over time, filtering out irrelevant search terms, and monitoring specific queries like pricing to gauge potential customer interest.

Summary & Key Takeaways

• Google Trends provides insight into the search interests of users on Google, reflecting current interests and trends.

• Analyzing Google Trends data can offer valuable insights for companies to make informed business decisions and test market interests.

• The tool allows for tracking interest over time, comparing different topics, and exploring rising queries in specific categories.