DigitalMarketer Certified Partner - Ian Magley

TL;DR

Ian Magley shares his journey with DigitalMarketer's Partner Program.

Transcript

i joined lab at first and in 2018 i went to back in february 2018 i went to tnc it was my first time at tnc and i went there just kind of on a whim last minute and uh talked to some of the some of the sales reps there about about the certified partner program and i didn't sign up there but i took so much from it that it gave me an opportunity to re... Read More

Key Insights

• Ian Magley initially attended TNC in 2018 without signing up but later joined the DigitalMarketer Certified Partner Program, which significantly benefited his business.
• The Partner Program provided Ian with tools, systems, and a supportive community that contributed to his agency's growth and increased revenue.
• Ian's agency revenue grew from $22,000 to $48,000 monthly after joining the program, highlighting the effectiveness of the training and community support.
• Confidence gained from the program allowed Ian to charge more for his services, leading to more clients and business growth.
• The program's training and community interactions helped Ian build a valuable, sellable business, which he partially sold in 2019.
• Ian emphasizes the importance of continuous learning and certifications for new hires to maintain a knowledgeable and efficient team.
• He advises focusing on filling gaps within the agency and not overwhelming oneself with all available certifications and content.
• Ian highlights the value of community involvement, collaboration with other partners, and the impact of shared experiences on business success.

Questions & Answers

Q: What motivated Ian Magley to join the DigitalMarketer Certified Partner Program?

Ian Magley was motivated to join the DigitalMarketer Certified Partner Program after attending TNC in 2018, where he learned about the program's potential benefits. Initially, he didn't sign up but was impressed by the positive feedback from other partners and the community support. This experience, combined with the need to grow his new agency, led him to join the program, which he considers one of his best business decisions.

Q: How did the Partner Program impact Ian's agency revenue?

The Partner Program had a significant impact on Ian's agency revenue. Before joining, his agency was making around $22,000 per month. After joining the program in September 2018 and attending training in October, his revenue jumped to $48,000 in November. The training, tools, and community support provided by the program helped him implement effective strategies, boosting his agency's financial performance.

Q: What role did confidence play in Ian's business growth?

Confidence played a crucial role in Ian's business growth. The Partner Program equipped him with proven systems and tools, which bolstered his confidence in delivering results to clients. This newfound confidence allowed him to convey the value of his services effectively, charge higher fees, and attract more clients. As a result, his agency experienced significant growth and success.

Q: How did Ian's involvement in the community contribute to his success?

Ian's involvement in the DigitalMarketer community was instrumental in his success. By engaging with other partners, he gained insights and shared experiences that helped him refine his business strategies. Collaborating with local partners on projects and workshops fostered mutual growth and learning. The supportive community environment encouraged Ian to continue developing his agency, contributing to his overall business achievements.

Q: What approach does Ian take for onboarding new hires in his agency?

Ian takes a structured approach to onboarding new hires by enrolling them in specific certifications relevant to their roles. This ensures they gain the necessary knowledge and skills to contribute effectively to the agency. Ian incentivizes further learning by offering bonuses for additional certifications. This approach creates a knowledgeable team, streamlines the onboarding process, and fosters a culture of continuous learning within the agency.

Q: What advice does Ian offer to new partners regarding the program's content?

Ian advises new partners to focus on filling gaps within their agencies rather than trying to absorb all the available content and certifications. He suggests identifying key areas for improvement and implementing relevant strategies gradually. By concentrating on strengths and addressing specific needs, partners can effectively leverage the program's resources to elevate their business to the next level without feeling overwhelmed.

Q: How did Ian's perception of the Partner Program change over time?

Initially, Ian was hesitant about joining the Partner Program, but after attending TNC and interacting with other partners, his perception changed positively. He realized the program's potential to transform his agency and provide valuable resources and community support. Over time, his experience with the program confirmed its benefits, leading to significant business growth and success. Ian now advocates for the program and its impact on his entrepreneurial journey.

Q: What impact did the Partner Program have on Ian's business value?

The Partner Program significantly enhanced Ian's business value by providing him with structured systems and processes that made his agency more attractive to potential buyers. In June 2019, Ian sold a large portion of his business, demonstrating the program's impact on creating a sellable, valuable enterprise. The program's training and community support helped Ian build a business that was not only profitable but also appealing for acquisition.

Summary & Key Takeaways

• Ian Magley shares his transformative experience with the DigitalMarketer Certified Partner Program, which he joined after attending TNC in 2018. The program provided him with valuable tools, systems, and a supportive community, leading to significant revenue growth and business development.

• Through the Partner Program, Ian gained confidence in his services, enabling him to charge more and attract more clients. His agency's revenue increased, and he eventually built a sellable business, highlighting the program's impact on his entrepreneurial journey.

• Ian stresses the importance of continuous learning and community involvement. He advises new partners to focus on addressing gaps within their agencies and collaborating with other partners for mutual growth and success.