Baked: New Frontiers in Baking | Matt Lewis + More | Talks at Google

TL;DR

Matt and Renato, owners of Baked Bakery, discuss their philosophy of American baking and the launch of their new book during a presentation.

Transcript

good afternoon everyone welcome thank you for coming I have a great pleasure to introduce two gentlemen here today who are bakers and they own a bakery called baked and their presentation getting baked should be pretty interesting so I'd like to read you a little blurb about them also to let you know they were suggested by our own Googler Jessica P... Read More

Key Insights

• 🍰 Matt and Renato started Baked Bakery to provide a modern and less cutesy approach to American baking, offering desserts beyond just cupcakes.
• 🥺 The bakery gained significant media attention after being featured in Oprah Magazine, leading to a surge in online sales and recognition.
• 💝 Matt and Renato emphasized the importance of using quality ingredients, such as good chocolate and fresh local dairy products, in their baking.

Questions & Answers

Q: What inspired Matt and Reynato to open Baked Bakery?

Matt and Renato's passion for baking and their dissatisfaction with the cutesy aesthetic and limited offerings of American bakeries inspired them to open a bakery with a modern and eclectic approach.

Q: What role did Oprah play in the success of Baked Bakery?

After Oprah featured Baked Bakery in her magazine, the bakery experienced a surge in online sales and recognition. The exposure helped them expand their business and gain media attention.

Q: What kind of ingredients do Matt and Renato use in their baking?

Matt and Renato emphasize the use of quality ingredients, such as good quality chocolate, fresh local dairy products, and fresh ingredients whenever possible. They believe that bad ingredients make sad desserts.

Q: Do Matt and Renato have any plans for expansion?

Matt and Renato recently opened a new location of Baked Bakery in Charleston, South Carolina. They also mention their previous idea of owning a farm for order fulfillment, but currently, they focus on their existing locations.

Summary & Key Takeaways

• Matt and Renato met while working in the same building and later opened Baked Bakery together. They aim to provide a modern and less cutesy approach to American baking.

• They believe that American desserts go beyond just cupcakes and aim to prove that through their bakery and new book.

• The bakery has gained recognition and awards, with a major boost in media attention after being featured in Oprah Magazine.