Trustev - Wayra Global demoDay 2013

TL;DR

Trustev offers real-time fraud prevention using behavioral, transactional, and social data to score order legitimacy for merchants.

Transcript

trustev is a real-time online identity verification platform so fraud online fraud right now is 20 billion dollars a year fake credit cards card not present etc and the real interesting thing is it's growing at twice the rate of e-commerce 27 of every online order was reviewed last year 200 million mandates and worst of all eight percent of those 2... Read More

Key Insights

• 💗 Online fraud is a $20 billion industry growing faster than e-commerce.
• 😒 Trustev's fraud prevention solution uses behavioral, transactional, and social data for scoring order legitimacy.
• 🥶 Integration with Trustev is straightforward and free for smaller merchants.
• 😤 Trustev's leadership team includes industry veterans from companies like Facebook and Google.
• 🔒 Trustev's upcoming focus is on enhancing payment security and streamlining the checkout process.
• 🖤 The lack of services in untapped markets like China, Russia, India, and Africa poses opportunities for Trustev.
• 💳 Eliminating fraud enables global shipping and access to the vast market of Chinese credit card holders.

Questions & Answers

Q: How does Trustev prevent online fraud in real-time?

Trustev uses behavioral, transactional, and social data analysis to score order legitimacy between 0 and 100, aiding merchants in identifying potential fraud.

Q: Who is involved in Trustev's leadership team and advisory board?

Trustev boasts industry experts like former Facebook and Symantec executives as well as advisors from Google and Singtel, ensuring top-notch guidance in fraud prevention.

Q: How does Trustev ensure integration is simple for merchants?

Trustev offers a straightforward integration process with just one line of code for popular platforms like Magento, Shopify, and Hybris, making it accessible for businesses of all sizes.

Q: What future developments is Trustev focusing on?

Trustev plans to expand into the payments sector, offering guaranteed protection and revamping the checkout process to eliminate cart abandonment and ensure faster transactions.

Summary & Key Takeaways

• Online fraud amounts to $20 billion annually, growing faster than e-commerce.

• Trustev's fraud prevention solution analyzes behavioral, transactional, and social data to determine order legitimacy.

• Integration is seamless, free for smaller merchants, and has a powerful team behind it.