Lecture 03: CRM: The Strategic Imperative (Contd.)
Lecture 03: CRM: The Strategic Imperative (Contd.)
Transcript
Hello everybody, welcome to the NPTEL course of Customer Relationship Management. This is Dr. Swagato Chatterjee from VGSOM from IIT, Kharagpur who is taking this course. We are in week 1, this is Session 3 and we are discussing the Strategic Imperative of Customer Relationship Management. So, in the last class if you were with me I was discuss... Read More
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