SPS 055: A Former Company CEO Is Self Publishing Books & Selling 500k+ (Michael Hyatt Interview)

TL;DR

Michael Hyatt discusses how self-publishing books has become an integral part of growing his business, attracting leads, and establishing credibility.

Transcript

hey Chandler Bowl here and joining me today is Michael Hyatt now Michael highest former chairman and CEO of a 250 million dollar publishing company with over 700 employees so that's that's kind of the early days but now he's the founder and CEO of Michael Hyatt & Company they're only Inc 5000 had been for years so we're kind of Inc 5000 buddies wit... Read More

Key Insights

• 🥺 Books are a valuable tool for reaching new markets, establishing credibility, and generating leads for other products and services.
• 👻 Self-publishing books allows for greater profitability and control over marketing and distribution.
• 🥺 Capturing leads through self-published book sales can lead to increased sales of other products and services.
• 📺 A clear vision is crucial for the success and growth of any organization.
• ❓ Endorsements from famous individuals or experts can boost credibility and attract more readers.
• 📔 The launch strategy for a book should include creating a compelling cover, securing endorsements, and leveraging podcast interviews to drive sales.
• 👨‍💼 The current global crisis has highlighted the importance of vision for businesses, as it provides clarity, confidence, and a filter for decision-making.
• 📖 Writing a book can significantly elevate an individual's authority and open doors to new opportunities.
• 📔 The book "Vision Driven Leader" can be found at visiondrivenleader.com/chandler, where readers can access exclusive bonuses.

Questions & Answers

Q: How do self-published books contribute to the growth of Michael Hyatt's business?

Self-published books allow Michael Hyatt to reach new markets, expose people to his ideas, and serve as lead generation tools for his other programs and services.

Q: What factors determine whether a book is self-published or traditionally published?

Michael Hyatt publishes one major book per year with a traditional publisher for increased distribution and airport placement. Self-published books are typically smaller, more tool-oriented books for niche markets.

Q: How does Michael Hyatt capture leads from self-published book sales?

By offering a variety of bonuses and incentives, including free audiobooks and access to exclusive content, Michael Hyatt encourages readers to opt-in and enter his sales funnel.

Q: How does Michael Hyatt decide which topics to focus on for his self-published books?

Michael Hyatt identifies pain points or areas where individuals and business owners often struggle, and then creates books that offer solutions to those specific problems.

Summary & Key Takeaways

• Michael Hyatt uses self-published books as a way to penetrate new markets and expose people to his ideas and concepts.

• Self-published books serve as lead generation tools and contribute to the profitability of Michael Hyatt & Company.

• The decision to self-publish or traditionally publish is based on the type of book, its distribution needs, and profitability.