My Social Media Progress, Strategy for 2021, and 2022 Goals

TL;DR

Review of 2021 social media strategy and setting 2022 goals.

Transcript

i mean i feel like this is like very existential but isn't the world just like one big algorithm hello everyone what's up and welcome back to the freelance friday podcast today i am rewinding a little bit and talking about my social media strategy for 2021 what i did this year what went well what didn't go well what platforms i put my focus in all ... Read More

Key Insights

• The speaker nearly doubled their Instagram following in 2021 and had their biggest year in business, largely due to social media, particularly course sales and coaching.
• The Facebook group was considered a flop due to resource drain and moderation challenges, leading to its planned closure at the end of the year.
• YouTube is the primary platform, focusing on organic growth without paid ads, and serves as the main driver for course sales and email list growth.
• Twitter is used for thought leadership and community building, shifting from a billboard approach to engaging with interesting content and people.
• Instagram serves as a branding and communication platform, with stories being the main engagement tool, and DMs acting as a customer support channel.
• The speaker is testing TikTok for fun and has seen some engagement, but it's not a primary focus yet.
• The strategy for 2021 focused on organic growth across platforms, with a mix of content types, including videos, photos, and text posts.
• 2022 goals include improving email automation, upgrading video quality, securing long-term brand partnerships, and incorporating structured charitable giving.

Questions & Answers

Q: What were the major successes in the speaker's social media strategy for 2021?

The major successes included nearly doubling their Instagram following and having their biggest year in business, largely due to social media efforts. This success was particularly evident in course sales and coaching, which saw significant growth. The focus on organic growth without paid ads also contributed to these achievements.

Q: What challenges did the speaker face with their Facebook group?

The speaker faced challenges with their Facebook group due to it becoming a resource drain. The group required significant moderation, and despite efforts to maintain quality, it was difficult to prevent spam and inappropriate content. This led to the decision to close the group by the end of the year.

Q: How does the speaker utilize YouTube in their strategy?

YouTube is the speaker's primary platform, serving as the main source of content ideas and audience engagement. They focus on organic growth and use YouTube to drive traffic to their email list and courses. The strategy includes producing videos on topics relevant to their target audience and maintaining consistency in uploads.

Q: What is the speaker's approach to Twitter?

The speaker uses Twitter as a thought leadership and community platform. They have shifted from using it as a billboard to engaging with interesting content and people. The focus is on building a reputation, sharing expertise, and fostering a sense of community, while avoiding direct selling on the platform.

Q: How does Instagram fit into the speaker's overall strategy?

Instagram serves as both a branding and communication platform for the speaker. It helps in repurposing content and maintaining top-of-mind awareness for their audience. Instagram DMs are used for customer support, and stories are a key tool for engagement. The speaker also uses Instagram to drive traffic to their YouTube channel and courses.

Q: What are the speaker's plans for TikTok?

The speaker is currently testing TikTok and posting content for fun. While they have seen some engagement and inquiries about their courses, TikTok is not yet a primary focus. The speaker is exploring the platform and considering its potential for future strategy adjustments.

Q: What are the speaker's goals for 2022?

The speaker's goals for 2022 include improving email automation, upgrading video quality, securing long-term brand partnerships, and incorporating structured charitable giving into their business model. They also aim to continue testing TikTok and maintain their focus on organic growth across platforms.

Q: How does the speaker view the role of content in their strategy?

The speaker believes that content is still king, regardless of the platform or format. They emphasize the importance of producing valuable and engaging content that resonates with their audience. This includes a mix of videos, photos, and text posts, with a focus on consistency and relevance to the audience's interests.

Summary & Key Takeaways

• The speaker reflects on their social media strategy for 2021, highlighting both successes and challenges. They nearly doubled their Instagram following and had their biggest year in business due to social media, particularly in course sales and coaching.

• The speaker plans to close their Facebook group due to resource drain and moderation challenges. YouTube remains the primary platform for content creation and audience engagement, with a focus on organic growth and repurposing content for secondary platforms like Instagram and Twitter.

• Looking ahead to 2022, the speaker aims to improve email automation, upgrade video quality, and secure long-term brand partnerships. They also want to incorporate structured charitable giving into their business model and continue testing TikTok for engagement.