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I Closed 4,126 Clients With This Sales Process | Part 1

5.5K views
•
August 25, 2022
by
Cole Gordon
YouTube video player
I Closed 4,126 Clients With This Sales Process | Part 1

TL;DR

This video presentation discusses the seven buying beliefs and seven limiting beliefs that affect sales, as well as the importance of building trust and understanding the sales process.

Transcript

at a recent mastermind i gave a presentation detailing our entire sales framework that my own sales team that does two or two and a half million a month per month uses so this is everything i not only use to do half a million a year and connect commissions when i was a full-time closer but at the same time my sales team uses now we're going to brea... Read More

Key Insights

  • 👨‍🎨 Pain and unfulfilled desires are the two primary types of problems that motivate buyers.
  • 🧑‍🏭 Doubt, cost, desire, resources, willingness, support, and trust are crucial factors in the sales process.
  • 🏛️ Building trust is essential in establishing credibility and leadership roles in the salesperson.
  • 💁 The transition phase helps prospects smoothly transition from information gathering to pitch without resistance.
  • 🏛️ The pitch should address the prospect's previous failures and present the solution as different, building trust in the methodology.
  • 🥅 Assigning numbers to goals helps define them clearly and provide a benchmark for progress.
  • 👨‍💼 Background questions help gain context in understanding the prospect's business or situation.

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Questions & Answers

Q: What are the seven buying beliefs and seven limiting beliefs discussed in the presentation?

The seven buying beliefs include pain, unfulfilled desire, doubt, cost, desire, resources, willingness, and support. The seven limiting beliefs consist of pain avoidance, fear of change, doubt in the solution, cost resistance, lack of desire, lack of resources, and lack of trust.

Q: How does building trust play a role in the sales process?

Trust is a crucial element in sales as it helps prospects see the salesperson as a leader rather than just a salesperson. Building trust involves establishing trust in oneself, the company, and the methodology being presented.

Q: What is the purpose of the transition phase in the sales process?

The transition phase aims to smoothly guide prospects from the information-gathering phase to the pitch without creating sales resistance. It helps prospects ask for the pitch and builds trust in the method being presented.

Q: How does the pitch establish trust with prospects?

The pitch should simultaneously explain why previous methods have failed and why the presenter's solution will be different and effective. By doing so, it builds trust in the methodology being presented.

Key Insights:

  • Pain and unfulfilled desires are the two primary types of problems that motivate buyers.
  • Doubt, cost, desire, resources, willingness, support, and trust are crucial factors in the sales process.
  • Building trust is essential in establishing credibility and leadership roles in the salesperson.
  • The transition phase helps prospects smoothly transition from information gathering to pitch without resistance.
  • The pitch should address the prospect's previous failures and present the solution as different, building trust in the methodology.
  • Assigning numbers to goals helps define them clearly and provide a benchmark for progress.
  • Background questions help gain context in understanding the prospect's business or situation.
  • Varying cadence and using pauses can enhance tonality and capture the prospect's attention effectively.

Summary & Key Takeaways

  • The presentation focuses on the sales philosophy, mindset, and beliefs necessary for successful sales.

  • It introduces the concept of the seven buying beliefs and seven limiting beliefs that impact the sales process.

  • The video covers how to create an objectionless close and the importance of building trust with prospects.


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