How To Do Social Media Marketing The Right Way

TL;DR

Understand the power of consistent content creation and embrace the evolving landscape of social media algorithms to drive organic reach and conversion.

Transcript

you need to live it how do you break through by doing so much content for so long that you start to get an understanding of the thematics that work if you think that I woke up one morning and said you know what we're going to do in [ __ ] August 2023 on my Instagram in this highly competitive environment we're going to make a meme that captures the... Read More

Key Insights

• 🤩 Quality content is key to breaking through noise and reaching the target audience.
• ✋ Understanding consumer cohorts and tailoring content to their specific needs and interests can drive higher engagement.
• ❓ LinkedIn can be a powerful platform for B2B marketing and selling franchises.
• ❓ AI has the potential to revolutionize agency operations, particularly in creative ideation and data analysis.
• 🍗 Conviction in your message and authenticity is more powerful than trying to convince others.
• ✋ Non-profit organizations need to understand that not everyone will be compelled by their cause and should focus on targeting high-propensity audiences.
• 🔉 Consistency in content creation and embracing the evolving social media landscape can drive organic reach and conversion.
• 👨‍💼 B2B brands can leverage LinkedIn to connect with professionals and drive business growth.

Questions & Answers

Q: How did you manage to go viral continuously with your kayaking business?

Going viral is a result of creating content that resonates with the audience and tweaking it to convert into actual business. By understanding what works and leveraging organic reach, you can achieve maximum impact.

Q: What are the key insights about the TikTok versus Facebook and Instagram ads?

TikTok ads can be highly volatile but offer huge potential for consumer engagement. LinkedIn ads are ideal for targeting employees in the franchise industry. Testing and analyzing the performance on different platforms is crucial to finding the right strategy.

Q: How can I create content on LinkedIn to sell franchises at scale?

Consistent posting on LinkedIn with engaging content that highlights the benefits of working with your franchise is key. Focus on sharing the same message in different ways to capture the interest of potential franchisees.

Q: How do I break through the noise on Instagram and other highly competitive platforms?

Leveraging best practices of the moment can help maximize organic reach on platforms like Instagram. Utilizing formats like memes and carousels can create a higher impact. Additionally, considering other platforms like LinkedIn, where competition might be lower, can provide new opportunities.

Key Insights:

• Quality content is key to breaking through noise and reaching the target audience.
• Understanding consumer cohorts and tailoring content to their specific needs and interests can drive higher engagement.
• LinkedIn can be a powerful platform for B2B marketing and selling franchises.
• AI has the potential to revolutionize agency operations, particularly in creative ideation and data analysis.
• Conviction in your message and authenticity is more powerful than trying to convince others.
• Non-profit organizations need to understand that not everyone will be compelled by their cause and should focus on targeting high-propensity audiences.
• Consistency in content creation and embracing the evolving social media landscape can drive organic reach and conversion.
• B2B brands can leverage LinkedIn to connect with professionals and drive business growth.
• Suck workshops can help agencies and individuals understand the importance of brand and the power of social media engagement.

Summary & Key Takeaways

• Consistent content creation allows for a deeper understanding of what works and resonates with the audience.

• Organic social media reach is now based on the value and relevance of the content, rather than the number of followers.

• Converting viral content into effective advertisements can boost brand performance and drive conversions.

• Leveraging platforms like LinkedIn can be highly effective for selling franchises and reaching a targeted B2B audience.