Have No Audience? Do This. | Ep. #840

TL;DR

Go live to engage and grow your audience effectively.

Transcript

welcome to another episode of marketing school I'm Eric Sue and I'm Neil Patel and today we're going to talk about well if you have no audience why don't you try this so so what is it Eric I'm like my bad so it is it is face I'm like looking at my computer screen writing notes for our podcast while he's talking so it's it's it's going live okay so ... Read More

Key Insights

• Going live on social media platforms like Facebook, YouTube, and Instagram can significantly boost engagement and audience growth.
• Live content is prioritized by social networks, making it an effective way to reach a broader audience without a pre-existing large following.
• Retargeting viewers who engage with your live content can help in converting them into customers or followers.
• Creating live streams does not require expensive equipment; even smartphones can be effective for high engagement.
• Simulcasting software like Wirecast allows you to stream on multiple platforms simultaneously, increasing reach.
• Live streams can be used to discuss other products and services, potentially attracting more viewers and followers.
• Recording live courses or events can create reusable content that can be monetized or used for further engagement.
• Transitioning from traditional speaking engagements to live streaming can save time and resources while expanding reach.

Questions & Answers

Q: What is the main strategy discussed for building an audience?

The main strategy discussed is using live streaming on platforms like Facebook, YouTube, and Instagram to engage audiences. By going live, content creators can take advantage of social networks' algorithms that prioritize live content, reaching more people and building goodwill without needing a large pre-existing audience.

Q: How can live streaming be cost-effective?

Live streaming can be cost-effective because it does not require expensive equipment. Many successful marketers use smartphones to stream, which can actually result in higher engagement due to the authentic and real appearance of the content. This approach reduces the need for costly production setups.

Q: What is the benefit of retargeting live stream viewers?

Retargeting viewers who have engaged with live streams can effectively convert them into customers or followers. By focusing on the top 5-10% of viewers who watched the live content, marketers can tailor follow-up offers or content, shortening the sales cycle and enhancing conversion rates.

Q: How can live content be repurposed?

Live content can be recorded and repurposed as a reusable asset. For example, a live-streamed course can later be sold or used to drive further engagement. This creates a long-term value from the initial live event, maximizing the return on the effort invested in creating the live content.

Q: Why do social networks prioritize live content?

Social networks prioritize live content because they are competing with traditional television for viewers' attention. By pushing live content, these platforms aim to capture more of the audience that might otherwise watch TV, thereby encouraging creators to produce more live content.

Q: What software can help stream on multiple platforms?

Wirecast is a software mentioned that allows users to simulcast live streams across multiple platforms simultaneously, such as Facebook, YouTube, and Instagram. This capability helps content creators maximize their reach and engage with a broader audience without needing to stream separately on each platform.

Q: What are the advantages of live streaming over traditional speaking engagements?

Live streaming offers the advantage of reaching a broader audience without the constraints of location and travel associated with traditional speaking engagements. It also allows for real-time interaction with viewers, fostering a more dynamic and engaging experience, while being more resource and time-efficient.

Q: How can discussing other products in live streams be beneficial?

Discussing other products during live streams can be beneficial as it may attract viewers interested in those products, potentially increasing the content creator's audience. This approach should be genuine and not paid, focusing on products that naturally align with the audience's interests, thereby enhancing credibility and engagement.

Summary & Key Takeaways

• Eric and Neil discuss the benefits of using live streaming to build an audience, emphasizing the engagement boost from platforms like Facebook, YouTube, and Instagram. They highlight the effectiveness of retargeting engaged viewers and the cost-efficiency of using simple equipment for streaming.

• The podcast suggests using simulcasting tools like Wirecast for broader reach and discusses how live content can serve as a reusable asset. They also mention how discussing other products can be beneficial for audience growth, without needing extensive resources.

• Neil and Eric plan to focus more on live streaming, reducing traditional speaking engagements. They encourage listeners to engage with their content to help reach their goal of 1 million downloads, promising a live event in Los Angeles upon reaching this milestone.