How to Refresh Your Social Media Strategy for 2018 + Surviving a Snow Storm | Vlogmas Day 14, 2017

TL;DR

Tips for refreshing social media strategy during a snowstorm.

Transcript

hi guys I have started this vlog like 20,000 different times and the wind is absolutely Harling I'm gonna put in whatever blog footage I got from today after this but it's not a lot I'm in the middle of a snowstorm right now and so I've been doing a lot this my new blanket and it's some day yes I'm gonna film this video this way yes I am don't judg... Read More

Key Insights

• Recycling existing content is a key strategy for maintaining social media presence, especially when content has a short shelf life.
• Using tools like SocialWeaver helps automate content scheduling, allowing for consistent engagement without constant manual input.
• Evergreen content, which remains relevant over time, is crucial for filling gaps in posting schedules and maintaining audience interest.
• Creating supporting assets like images and videos through tools like Canva enhances branding and increases engagement.
• Pinterest is a valuable platform for driving traffic, functioning similarly to a search engine, and is worth investing time in.
• Following new influencers using tools like BuzzSumo helps stay updated with industry trends and fosters valuable connections.
• Regularly cleaning up your following list on social media ensures a relevant and engaging feed, reducing overwhelm from excessive content.
• Brand consistency across different platforms and domains is challenging but important for a cohesive online presence.

Questions & Answers

Q: How can existing content be effectively recycled for social media?

Existing content can be effectively recycled by identifying the most engaging pieces from the past year and scheduling them to be reposted at strategic times. Tools like SocialWeaver can automate this process, ensuring that valuable content reaches new audiences and remains in circulation without requiring constant manual intervention.

Q: What are the benefits of using SocialWeaver for content scheduling?

SocialWeaver offers the benefit of automating content scheduling, allowing users to set specific times for posts to go live. This ensures consistent engagement with the audience and frees up time for creators to focus on other tasks. The tool is also cost-effective, with a free plan available for basic needs.

Q: Why is evergreen content important for social media strategy?

Evergreen content is essential because it remains relevant and useful over time, providing value to audiences regardless of when they encounter it. This type of content can fill gaps in posting schedules and keep engagement high, especially when new content is not available. It helps maintain a consistent online presence.

Q: How can Canva be utilized in social media branding?

Canva can be utilized in social media branding by providing templates for creating visually appealing images and videos that align with a brand's identity. These assets can be used to promote courses, create engaging social media posts, and establish a consistent visual presence across platforms, enhancing brand recognition and engagement.

Q: What role does Pinterest play in social media strategy?

Pinterest plays a significant role in social media strategy by acting as a search engine that drives traffic to content. By creating visually appealing pins, users can attract new audiences and increase visibility for their content. Pinterest's search functionality makes it a valuable tool for reaching users actively seeking specific topics or ideas.

Q: How can following new influencers benefit social media strategy?

Following new influencers can benefit social media strategy by keeping you informed about the latest industry trends and providing opportunities for collaboration. Influencers often share valuable insights and content that can inspire your own strategy and help you connect with a broader audience. Tools like BuzzSumo can help identify relevant influencers to follow.

Q: Why is it important to clean up your social media following list?

Cleaning up your social media following list is important to ensure that your feed remains relevant and engaging. By unfollowing inactive accounts or those that no longer provide value, you can reduce the overwhelm of excessive content and focus on interacting with the most pertinent and inspiring posts, enhancing your overall social media experience.

Q: What challenges are associated with maintaining brand consistency online?

Maintaining brand consistency online involves challenges such as aligning different platforms and domains under a cohesive identity. This requires careful planning and strategy to ensure that messaging, visuals, and overall brand voice remain consistent across various channels. It can be difficult to manage multiple brands or pseudonyms, necessitating a clear understanding of brand goals and audience expectations.

Summary & Key Takeaways

• The video discusses strategies for refreshing social media content, emphasizing the importance of recycling and scheduling existing content using tools like SocialWeaver.

• Creating evergreen content and supporting assets through platforms like Canva is highlighted as a key tactic for maintaining a strong social media presence.

• The vlog also touches on personal branding challenges and the importance of following industry influencers to stay informed and connected.