Website Redesign: Juston Rondeau on Cisco

TL;DR

Cisco's new website design excels in clarity and user experience.

Transcript

hi and welcome back to another website redesign critique series my name is Justin Rondo and I am the director of optimization at digital marketer in this video we're going to be taking a look at Cisco if you've seen any of these videos before you'll remember that I did a review on one of Cisco's other pages and they absolutely crushed it they did a... Read More

Key Insights

• The new Cisco website design significantly improves clarity by focusing on a single video and compartmentalizing content effectively.
• Readability is enhanced in the new design through the use of icons, infographics, and visual cues that guide user interaction.
• The new design aligns with modern design schemas, offering a better user experience, especially on mobile devices.
• The on-site experience is improved by reducing reliance on user decisions and showcasing prioritized content effectively.
• Navigation improvements include removing the outdated mega footer and using a cleaner design with standard navigation areas.
• The new design emphasizes a more experience-based page, rather than an afterthought, enhancing user engagement.
• The redesign follows modern design practices, avoiding outdated elements such as gradients, which improves overall aesthetic appeal.
• Cisco's design team has achieved two successful redesign sweeps, indicating a well-thought-out approach to website updates.

Questions & Answers

Q: What are the key improvements in Cisco's new website design?

Cisco's new website design significantly improves clarity and readability by focusing on a single video and compartmentalizing content effectively. The design aligns with modern design schemas, offering a better user experience, especially on mobile devices. The on-site experience is enhanced by showcasing prioritized content effectively, reducing reliance on user decisions.

Q: How does the new design enhance readability?

The new design enhances readability by utilizing icons, infographics, and visual cues that guide user interaction. Each section is compartmentalized, making it easier for users to consume content without falling into a dump of random content. This approach helps users navigate the page more efficiently and effectively.

Q: What changes were made to the navigation in the redesign?

The redesign includes removing the outdated mega footer and adopting a cleaner design with standard navigation areas. The new design uses a search icon that leads to a search box, although a direct search box might offer a slightly better experience. Overall, navigation improvements contribute to a more streamlined user journey.

Q: How does the new design fit with modern design practices?

The new design fits with modern design practices by avoiding outdated elements such as gradients and opting for a clean, white design. This approach enhances the overall aesthetic appeal and aligns with contemporary design trends, providing a more visually appealing and user-friendly experience.

Q: Why is the new design considered more experience-based?

The new design is considered more experience-based because it focuses on guiding users through prioritized content effectively, rather than relying on users to make decisions. By showcasing the type of content that needs to be in front of users, the design enhances engagement and interaction, creating a more cohesive user experience.

Q: What impact does the redesign have on mobile user experience?

The redesign significantly improves the mobile user experience by aligning with modern design schemas and avoiding outdated elements. The new design is more responsive and user-friendly on mobile devices, providing a seamless experience that accommodates the increasing trend of mobile usage among users.

Q: How does the new design improve the on-site experience?

The new design improves the on-site experience by creating a more engaging and interactive environment. By showcasing prioritized content and reducing reliance on user decisions, the design guides users through the site effectively, enhancing their overall experience and encouraging further interaction with the content.

Q: What recognition has Cisco's design team received for their efforts?

Cisco's design team has achieved two successful redesign sweeps, indicating a well-thought-out approach to website updates. Their efforts in enhancing clarity, readability, and user experience have been recognized, showcasing their ability to create effective and modern website designs that resonate with users.

Summary & Key Takeaways

• Cisco's new website design excels in clarity and readability by focusing on a single video and using compartmentalized content effectively. The design aligns with modern design schemas, offering a better user experience, especially on mobile devices. The on-site experience is improved by showcasing prioritized content effectively, reducing reliance on user decisions.

• The new design removes the outdated mega footer and uses a cleaner design with standard navigation areas. The redesign emphasizes a more experience-based page, enhancing user engagement. Cisco's design team has achieved two successful redesign sweeps, indicating a well-thought-out approach to website updates.

• The redesign avoids outdated elements such as gradients, improving overall aesthetic appeal. The new design aligns with modern design practices, offering a better user experience. Cisco's design team has achieved two successful redesign sweeps, indicating a well-thought-out approach to website updates, enhancing user engagement and clarity.