3 Outdated Instagram Growth Tips I Don't Follow Anymore

TL;DR

Update your Instagram strategy with new posting and content tips.

Transcript

What's up everyone. Welcome back to my channel, the best place to learn, how to get visible using social media and get paid at using business strategy. Now in today's video, I want to expose myself now over on my channel, I've done hundreds of videos about social media. Now, the thing with social media is that it changes every single year, if not e... Read More

Key Insights

• Posting frequency on Instagram is crucial for growth; more frequent posts can significantly increase reach and engagement.
• Experimentation with posting frequency led to a doubling of reach when increasing posts from two to three times a week to five times a week.
• Instagram's variety of features, like reels and carousels, allows for diverse content without fatiguing the audience.
• While a small following is fine, continuous growth is necessary to avoid audience exhaustion and maintain business traffic.
• Creating shareable content via carousels is beneficial, but Instagram reels currently provide better reach and lead generation.
• Content strategies should balance between lead generation and audience nurturing for effective Instagram growth.
• Data supports that Instagram reels outperform carousels in terms of reach, making them a priority for growth-focused strategies.
• A new 13-page Instagram guide is available, offering updated strategies for building a strong Instagram foundation.

Questions & Answers

Q: Why is posting frequency important on Instagram?

Posting frequency is important because it directly impacts your reach and engagement on Instagram. The video explains that while posting two to three times a week can yield some results, increasing the frequency to at least five times a week can more than double your reach. This is because frequent posting keeps your content fresh and visible, helping to engage a larger audience.

Q: What are the benefits of using Instagram reels over carousels?

Instagram reels are currently more beneficial than carousels for increasing reach and lead generation. The video highlights that reels often outperform carousels in terms of reach due to Instagram's algorithm favoring this format. Reels are particularly effective for attracting new followers and generating traffic, whereas carousels are better suited for nurturing existing audiences.

Q: Can you succeed on Instagram with a small following?

Yes, you can succeed with a small following, but continuous growth is essential. The video emphasizes that while a small following can be effective initially, it is crucial to keep growing your audience to avoid exhausting your existing followers. This growth ensures a steady stream of potential customers and prevents stagnation in engagement and sales.

Q: How does content variety prevent audience fatigue?

Content variety prevents audience fatigue by offering diverse formats that keep the audience engaged. The video discusses how Instagram's features, such as reels, carousels, and single feed posts, allow creators to post more frequently without overwhelming their audience. This variety caters to different audience preferences and helps maintain interest and engagement.

Q: What is the role of data in shaping Instagram strategies?

Data plays a crucial role in shaping Instagram strategies by providing insights into what works and what doesn't. In the video, the creator mentions using data to compare the performance of reels and carousels, concluding that reels generally provide better reach. This data-driven approach helps in making informed decisions to optimize content strategies.

Q: Why is continuous audience growth important for businesses on Instagram?

Continuous audience growth is important for businesses on Instagram because it ensures a steady influx of potential customers. The video explains that maintaining a stagnant follower count can lead to audience exhaustion and declining sales. Growing your audience regularly keeps your business visible to new prospects and helps sustain engagement and sales.

Q: What are the two main goals of Instagram content strategies?

The two main goals of Instagram content strategies are lead generation and audience nurturing. The video outlines that reels are particularly effective for lead generation due to their reach, while carousels and shareable content are better for nurturing existing audiences. Balancing these goals helps in attracting new followers while maintaining engagement with current ones.

Q: What resources are available for improving Instagram strategies?

The video mentions a new 13-page Instagram guide available for free, which offers updated strategies for building a strong Instagram foundation. This guide includes the latest advice on content creation and growth tactics. Additionally, the creator offers various resources, such as content planning dashboards and workshops, to help improve Instagram strategies.

Summary & Key Takeaways

• The video discusses outdated Instagram growth tips and emphasizes the importance of posting frequency and content variety for increased reach and engagement.

• Experimentation showed that increasing posting frequency from two to three times a week to five times significantly boosted reach, contradicting previous advice.

• While shareable content like carousels is useful, Instagram reels are currently more effective for reach, and a new Instagram guide with updated strategies is available.