#AskGaryVee Episode 106: Nintendo's NX, Landing Pages, & Sh*tty Social Media Experts

TL;DR

Gary Vaynerchuk answers questions about promoting a platform on TV, Nintendo's future in home consoles, using jabs or right hooks on landing pages, and the lack of a social media brand for many social media experts.

Transcript

• On this episode, we talk about landing pages, Nintendo, and shitty social media experts. Ew. (hip hop music) You ask questions, and I answer them. This is The #AskGaryVee Show. Hey everybody, this is Gary Vay-ner-chuk and this is episode 106 of the #AskGaryVee Show. Alright guys, get back to work, relax. You didn't have to go so quiet, geez. Alr... Read More

Key Insights

• 📺 It is crucial to reverse-engineer the audience when promoting a platform on TV.
• 👪 Nintendo should invest more heavily in mobile devices rather than solely focusing on home consoles.
• ↩️ Landing pages should be tailored to the business's goals, using right hooks if selling a product and jabs for information or brand awareness.

Questions & Answers

Q: If you were going to be on TV and could only promote one platform to be followed on, which one would it be?

Gary Vaynerchuk suggests reverse-engineering the audience and choosing Facebook for reaching the masses, Snapchat or Instagram for younger audiences.

Q: Do you think that the Nintendo NX running on Android would be bizarre?

Vaynerchuk criticizes Nintendo for not adapting to the rise of mobile devices and suggests that they should invest more heavily in them instead of focusing solely on home consoles.

Q: Should your website's landing page be a jab like a blog or a right hook?

It depends on the business's goal, but generally, if selling a product, a right hook is recommended. If selling information or building brand awareness, a jab is suggested.

Q: Why is it that people who specialize in social media never have a clear-cut social media brand except tweeting links?

Vaynerchuk agrees with this observation and criticizes social media experts who only share links and don't engage with their audience, emphasizing the importance of depth in building a social media brand.

Summary & Key Takeaways

• Gary Vaynerchuk emphasizes the importance of reverse-engineering the audience when promoting a platform on TV, recommending Facebook for reaching the masses, Snapchat or Instagram for younger audiences.

• He criticizes Nintendo for not adapting to the rise of mobile devices and suggests that they should invest more heavily in them instead of focusing solely on home consoles.

• Vaynerchuk advises businesses to use right hooks on landing pages if selling a product, but to use jabs if they're selling information or building brand awareness.

• He criticizes social media experts who only share links and don't engage with their audience, highlighting the importance of depth over width when building a social media brand.