Jason’s Best 2023 Real Estate Video Topic Predictions

TL;DR

Explore four impactful real estate video strategies for 2023.

Transcript

today I want to talk to you about four different types of videos that I believe that I predict are going to be wildly successful in 2023 one thing I know for sure is that video is or at least it should be a major part of your marketing strategy you've heard me say it over and over again as I Herald the Praises of video that there is no marketing me... Read More

Key Insights

• Video remains a critical marketing tool in real estate, enhancing the know, like, and trust factor essential for client relationships.
• Hyperlocal content is making a comeback, as platforms focus on local discovery, offering opportunities to connect with local audiences.
• Real estate professionals should return to showcasing themselves in action, emphasizing property tours and in-the-field content.
• The concept of the 'digital mayor' is resurging, with agents promoting local businesses and becoming community champions through short-form video.
• Successful social media agents often leverage platforms as marketing channels rather than lead sources, focusing on engaging existing networks.
• Agents can generate business through inbound organic leads, repeat and referral business from their database, and agent-to-agent referrals.
• Recommitting to consumer-focused content positions agents as local knowledge brokers, benefiting both consumers and agent networks.
• Video content should focus on substance over production quality, emphasizing valuable and relevant information for the target audience.

Questions & Answers

Q: Why is video emphasized as a key marketing strategy in real estate?

Video is emphasized as a key marketing strategy in real estate because it effectively builds the know, like, and trust factor essential for client relationships. Video content allows agents to showcase their expertise, personality, and local knowledge, making them more relatable and trustworthy to potential clients.

Q: What is hyperlocal content and why is it important?

Hyperlocal content refers to video content that focuses on specific local areas, such as neighborhoods or communities. It is important because platforms like Instagram and TikTok are prioritizing local discovery, helping agents connect with local audiences. This content can attract local followers who may become future clients or referral sources.

Q: How can agents leverage the concept of the 'digital mayor'?

Agents can leverage the 'digital mayor' concept by creating video content that champions local businesses and community events. By positioning themselves as community advocates, agents build strong local networks and become recognized as trusted figures in their markets. Short-form videos make this strategy more accessible and less resource-intensive.

Q: What are the three main ways agents generate business through social media?

Agents generate business through social media by receiving inbound organic leads, engaging with their existing network for repeat and referral business, and building agent-to-agent referral networks. While inbound leads are less common, leveraging social media as a marketing channel for existing contacts and networking with other agents are effective strategies.

Q: Why should agents recommit to consumer-focused content?

Agents should recommit to consumer-focused content to position themselves as knowledge brokers in their local markets. This focus ensures that content remains relevant and valuable to consumers while also appealing to other agents for potential referrals. It strengthens the agent's brand and authority within the community.

Q: How can agents effectively use short-form video content?

Agents can effectively use short-form video content by creating engaging and informative videos about local businesses, community events, and real estate tips. These videos require less time and resources to produce and are favored by social media algorithms, increasing visibility and engagement with local audiences.

Q: What is the significance of returning to real estate-focused content?

Returning to real estate-focused content is significant because it showcases agents actively working in their field, such as through property tours and listing videos. This approach builds credibility and trust with potential clients and peers, reinforcing the agent's expertise and dedication to their profession.

Q: What is the role of video production quality in content strategy?

While video production quality can enhance content, the substance of the content is more important. Agents should focus on delivering valuable and relevant information to their target audience, whether through professionally produced videos or simpler, iPhone-shot content. The key is to engage and inform viewers effectively.

Summary & Key Takeaways

• Video is a powerful marketing medium in real estate, crucial for building trust and engagement with potential clients. In 2023, hyperlocal content is expected to gain popularity, as platforms emphasize local discovery. Agents should focus on creating content that highlights their expertise and local knowledge.

• Returning to real estate-focused content is essential. Agents are encouraged to showcase themselves actively working in real estate, such as property tours and listing videos. This approach not only attracts consumer interest but also builds credibility among peers for potential agent-to-agent referrals.

• The digital mayor concept involves agents promoting local businesses and becoming community advocates through video content. Short-form videos are an efficient way to achieve this without significant resource investment. Recommitting to consumer-oriented content ensures agents remain relevant and trusted in their markets.