33 Minutes of Strategic Marketing Tactics to Help Your Business Grow - DattoCON 2022

TL;DR

Utilizing organic content on LinkedIn can significantly boost business growth through increased visibility and engagement.

Transcript

if I could compel anybody or everybody here to take a real step back and understand this most important part the people that amass 10 million followers on tick tock two years ago today would only amass 300 000. attention on the Internet is like the real estate business the first movers get the best real estate even though every day people continue ... Read More

Key Insights

• 🪛 LinkedIn has evolved into a content-driven platform, presenting a significant opportunity for businesses to leverage organic content to drive growth.
• 👤 Engagement on platforms like LinkedIn is driven by user interest, not just who they follow, making it crucial to create content that aligns with users' interests.
• 🖤 Many businesses fail to take full advantage of LinkedIn's organic content potential due to a lack of understanding or reluctance to invest time and effort.
• 💁 Businesses can maximize their LinkedIn content strategy by utilizing different content formats, such as written word, audio, or video, depending on their strengths and target audience.
• 👻 Starting a podcast can provide a valuable source of content for LinkedIn posts, allowing businesses to build relationships, showcase expertise, and drive engagement.
• 💤 The upcoming generation of employees, particularly Gen Z and young millennials, are aware of alternative opportunities and may be less inclined to apply for traditional jobs, posing potential challenges for businesses.
• 😨 To attract and retain employees, businesses should prioritize bringing humanity to the workplace, fostering meaningful connections, and showing genuine care and support for their employees.

Questions & Answers

Q: How can organic content on LinkedIn drive business results?

Organic content on LinkedIn provides a platform to showcase expertise, connect with potential clients, and establish credibility. By consistently posting valuable content, businesses can attract new clients and drive growth.

Q: What are the benefits of starting a podcast as part of a LinkedIn content strategy?

Starting a podcast allows businesses to interview current and potential clients, providing valuable content and building relationships. These interviews can be repurposed as LinkedIn posts, increasing visibility and engagement.

Q: Is video content more effective than other forms of content on LinkedIn?

Video content tends to receive higher engagement and visibility on LinkedIn. However, written word and audio content can still be highly effective, depending on individual strengths and communication preferences.

Q: How can businesses navigate the challenges of creating content on LinkedIn, such as not knowing what to post?

One effective strategy is to focus on a specific niche or industry-related topic and provide valuable insights or information. Businesses can also repurpose existing content, such as blog posts or case studies, to share on LinkedIn.

Summary & Key Takeaways

• Attention on the internet is like real estate, and those who seize the opportunity to create content on platforms like LinkedIn can reap significant business benefits.

• LinkedIn has transformed from a recruiting and hiring platform to a content-driven platform with the potential to generate real business opportunities.

• A significant content strategy on LinkedIn can lead to increased visibility, new clients, and business growth.