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Professor Haim Mendelson on Value Chain Innovation Research

March 4, 2020
by
Stanford Graduate School of Business
YouTube video player
Professor Haim Mendelson on Value Chain Innovation Research

TL;DR

This content provides insights on value chain innovation and focuses on research topics such as online lending, blockchain-based stable coins, and the effects of virtual voice assistants on buying and selling.

Transcript

hello my name is hi Mendelsohn and I'm a co-director for value chain innovation initiative I've been a faculty member here at the Business School for 30 years and they've been teaching classes and new business models in the electronic business my research focuses on the effects of new technology on companies industries and value chains they've publ... Read More

Key Insights

  • 🌸 Online lending requires initial investment to learn about customers and reduce losses before becoming profitable.
  • 🪙 Stable coins, unlike Bitcoin, offer a relatively stable price for transactions and payments.
  • 🥺 Virtual voice assistants influence buying behavior and pricing by presenting products individually, leading to implications for sales and pricing strategies.
  • 👶 New technologies provide opportunities to build new business models and reshape different parts of the value chain.
  • 👶 Innovation can create value through new products or by reorganizing the value chain.
  • 💁 Information flows and 3D printing have the potential to optimize supply and demand matching and transform manufacturing processes.
  • 👨‍🔬 The Internet of Things and AI are areas of upcoming research that will impact value chains.

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Questions & Answers

Q: How can online lending reduce losses and become profitable?

Online lending can become profitable by burning money initially to learn more about customers and reduce losses over time. The research focuses on determining the optimal strategy and the amount of money to spend before achieving profitability.

Q: What is a stable coin and how does it differ from Bitcoin?

A stable coin is a blockchain-based medium of exchange that maintains a relatively stable price. Unlike Bitcoin, which is known for its price volatility, stable coins aim to provide stability, making them more suitable for transactions and payments.

Q: How do virtual voice assistants impact buying behavior and pricing?

Virtual voice assistants present products one at a time and rely on user feedback (yes or no) to make purchase decisions. This approach has implications for how products are sold and priced, as virtual assistants can work for the buyer to find the best product and price, or for the seller to maximize profit.

Q: What is the Value Chain Innovation Initiative and its focus?

The Value Chain Innovation Initiative is a school-wide initiative that explores the opportunities created by new technologies to build new business models. It focuses on how these technologies impact different parts of the value chain and the overall configuration of the value chain.

Summary & Key Takeaways

  • The content highlights three research topics: online lending and reducing losses, the application of blockchain for stable coins, and the effects of virtual voice assistants on buying behavior and pricing.

  • It introduces the Value Chain Innovation Initiative, which explores how new technologies can transform business models and the structure of value chains.

  • The research emphasizes the importance of innovation in product, process, and business model, and how they can create value along the value chain.


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