"ROI is a simplistic view." 4 Experts on Voice Marketing- MadConNYC Clip 1

TL;DR

Voice technology offers multiple ways to determine success beyond just ROI, including voice commerce, search optimization, and rich real-time analytics.

Transcript

i liken early voice to early social so if in 2005 06 no one was saying what's the roi of facebook or they might have said it and nobody knew because it was brand new and the analytics were terrible kind of like we have and i think a lot of brands are asking themselves the wrong question they're asking what should i do with voice and really the ques... Read More

Key Insights

• 💗 Voice commerce is a rapidly growing market that brands should consider to stay competitive.
• 😚 Optimizing for voice search is essential to ensure visibility and not lose out to competitors.
• ⌛ Voice analytics offer real-time insights into customer preferences and product opportunities.
• 👤 Marketers should shift their focus from ROI alone to enhancing the user experience through voice technology.
• 🉐 Early adopters of voice technology can gain a competitive advantage and valuable learnings.
• 👨‍🔬 Google is exploring transactional models for voice search, moving beyond pay-per-click advertising.
• 👤 Brands should aim for a holistic user experience across various platforms, including voice.

Questions & Answers

Q: How should marketers consider the ROI of voice technology?

Marketers should recognize that ROI is just one aspect of voice technology and focus on other metrics like voice commerce, search presence, and customer insights through analytics.

Q: What is the significance of voice commerce in the future?

Voice commerce is projected to be an 80 billion dollar market by 2023, making it crucial for brands to leverage voice technology to tap into this growing market.

Q: How does voice search impact a brand's visibility?

With a significant portion of searches being done through voice, brands need to ensure they are present when someone searches for their product or service, or risk losing out to competitors.

Q: What are the advantages of voice analytics?

Voice analytics provide real-time insights into what customers are asking for, allowing brands to identify product gaps, improve customer service, and gain valuable market intelligence.

Summary & Key Takeaways

• Voice commerce is expected to reach an 80 billion dollar market by 2023, making it a crucial aspect for brands to consider.

• Having a presence in voice search helps ensure that your product or service is found by potential customers.

• Voice analytics provide valuable insights into customer preferences and can uncover new product or service opportunities.