Freelancing 101 - Should You Use Your Name or a Business Name?

TL;DR

Focus on your personal brand over a business name for credibility and trust.

Transcript

hello hello and welcome to another video in today's video we're taking a look at this question right here should you use your name or a business name when you're starting a freelance business i've been getting this question a lot now about people from people who are starting their e-learning businesses and this question is kind of close to my heart... Read More

Key Insights

• 👨‍💼 Using a personal brand can make it easier to build trust and credibility compared to a business name.
• 📁 Focusing on valuable content creation and networking can help in gaining recognition and direct clients.
• 🏛️ LinkedIn is a crucial tool for professionals to leverage for building credibility and sharing expertise.
• 🥺 Building a personal brand first before transitioning to a business entity can lead to instant credibility due to established trust.
• 🤩 Transparency, expertise sharing, and recognition are key elements in building trust and credibility in a personal brand.
• 👨‍💼 Stress and confusion can be minimized by focusing on personal branding instead of creating a separate business entity.
• 🫒 Engagement in live events, networking, and consistent efforts in personal branding can yield positive results in gaining credibility.

Questions & Answers

Q: Why did the creator struggle with using a business name versus their personal brand?

The creator initially felt that using an agency name would make them more credible and attract bigger clients, but it led to stress and confusion.

Q: How did shifting back to the personal brand help the creator gain more direct clients?

Focusing on personal branding, creating valuable content, and networking led to increased credibility, trust, and direct client inquiries.

Q: What tools were crucial in building the creator's credibility?

LinkedIn played a critical role in helping the creator share content, engage with professionals, and build trust in their personal brand.

Q: What is the main takeaway regarding personal branding?

Building a personal brand by creating valuable content, networking, and showing expertise to your target audience is essential for gaining credibility and trust.

Summary & Key Takeaways

• Starting as a freelance e-learning designer, the creator struggled with using a business name or personal brand.

• Initially marketed as an agency, outsourcing work to appear more legitimate led to stress and confusion.

• Shifting focus to the personal brand, creating valuable content, networking, and using LinkedIn led to gaining credibility and direct clients.