How Shopee Destroyed Lazada's $4 Billion Empire

Transcript

In 2015, Southeast Asia's e-commerce market was already carved up. Lazada had Alibaba's backing. Toipedia dominated Indonesia with millions of sellers. Many assumed the market was settled. Then, a little known Singaporean startup called Shopppee entered seven markets at once with what seemed like a suicide mission. Shopee. Go shopping. Buy everythi... Read More