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E850: All #AskJason! Marketplaces, joining VC, social media, C corp, hiring, networking outside SV

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August 29, 2018
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This Week in Startups
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E850: All #AskJason! Marketplaces, joining VC, social media, C corp, hiring, networking outside SV

TL;DR

Zeus Alert, a personal safety app, aims to solve the problem of personal safety, particularly in areas with strained relationships between law enforcement and civilians. However, raising funding in secondary markets like Chicago can be challenging as investors often prefer startups in Silicon Valley.

Transcript

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Key Insights

  • 🤨 Raising funding in secondary markets can be challenging due to a smaller pool of investors and risk-averse attitudes.
  • 🆘 Networking with local investors and attending startup events in the area can help overcome funding challenges.
  • 😥 Personal safety apps face challenges in changing user behavior and monetization but can differentiate themselves through unique features and addressing specific pain points.

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Questions & Answers

Q: How can I network and raise funding for my personal safety app in a secondary market like Chicago?

Networking with local investors in Chicago is key. Start by researching and reaching out to potential investors in the area, attending local startup meetups and events, and leveraging existing connections to make introductions. Highlight your app's traction and growth potential to attract investors.

Q: What challenges does Zeus Alert face in terms of user behavior and monetization?

Personal safety apps are a relatively new category, and changing user behavior to adopt and consistently use such apps can be a challenge. Additionally, monetizing a personal safety app can be difficult, as consumers may not be willing to pay for security services. Consider exploring revenue streams such as partnerships with businesses or offering additional premium features.

Q: How can Zeus Alert differentiate itself from competitors in the personal safety app market?

To stand out in the market, Zeus Alert should focus on its unique features and benefits. Highlight how it addresses specific pain points of personal safety, such as strained relations between law enforcement and civilians. Differentiate by offering a user-friendly interface, reliable emergency response systems, and peace of mind for users and their families.

Q: How can Zeus Alert demonstrate strong growth potential to investors?

Show investors clear metrics of growth, such as user acquisition and user engagement rates. Provide a roadmap for expansion into new markets and highlight any partnerships or collaborations with key organizations or institutions that provide credibility and potential for scale.

Summary & Key Takeaways

  • Zeus Alert, a personal safety app called Zeus Alert, has gained traction with 18,000 users in three months, demonstrating demand and potential for growth.

  • Raising funding for the app has proven difficult in Chicago due to a smaller pool of investors and risk-averse attitudes compared to Silicon Valley.

  • Overcoming this challenge requires networking with local investors and demonstrating strong performance and growth potential.


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