Top Blogging Mistakes - Platform Tip #3 - Michael Hyatt

TL;DR

Michael Hyatt discusses common blogging mistakes and offers tips for improvement.

Transcript

hi I'm Michael hayatt with platform university.com here with another platform tip and I want to talk about some of the top blogging mistakes that I see people make number one they don't post often enough and worse than that sometimes people post irregularly you know what I'm talking about you go like three days in a row and then it's 3 weeks before... Read More

Key Insights

• Consistency in posting is crucial; irregular posting can confuse and alienate your audience, making it hard for them to anticipate new content.
• Posting too frequently can overwhelm your audience, as they might struggle to keep up with daily updates, leading to unnecessary effort.
• Shorter blog posts, around 500 words, are more effective online as they are easier for readers to consume without feeling overwhelmed.
• Michael Hyatt recommends starting with a consistent posting schedule, such as once a week, and gradually increasing if necessary.
• Platform University provides resources and insights into creating a successful blog and membership site, offering more in-depth interaction than a standard blog.
• The membership site model offers a deeper connection with the audience, allowing for mentoring and personalized interaction.
• A lifestyle business allows you to design your business around your desired lifestyle, rather than molding your life around the business.
• Platform University offers various resources, including master classes, website reviews, and live Q&A sessions to support platform building.

Questions & Answers

Q: What is the primary blogging mistake Michael Hyatt mentions?

The primary blogging mistake Michael Hyatt mentions is the lack of consistency in posting. He highlights that irregular posting schedules can confuse and alienate the audience, making it difficult for them to anticipate new content. Consistency helps in building a rhythm and maintaining an engaged audience.

Q: How often does Michael Hyatt suggest bloggers should post?

Michael Hyatt suggests bloggers start by posting once a week to build consistency. Once a rhythm is established, bloggers can increase the frequency to twice or three times a week. He warns against posting too frequently, as it can overwhelm the audience and lead to unnecessary effort.

Q: Why are shorter blog posts recommended by Michael Hyatt?

Michael Hyatt recommends shorter blog posts, around 500 words, because they are more consumable for online readers. Long posts can overwhelm readers, while concise posts provide a manageable chunk of information, making it easier for readers to engage with the content without feeling burdened.

Q: What additional resources does Platform University offer to bloggers?

Platform University offers a variety of resources for bloggers, including master classes, website reviews, and live Q&A sessions. These resources provide deeper insights and support for building successful platforms, allowing bloggers to connect with their audience on a more personal level and enhance their blogging skills.

Q: How does a membership site benefit bloggers according to the video?

According to the video, a membership site benefits bloggers by offering a deeper connection with their audience. It allows for more personalized interaction, mentoring opportunities, and a chance to delve deeper into topics than a standard blog. This model fosters a more engaged and loyal audience.

Q: What is the concept of a lifestyle business as discussed in the video?

The concept of a lifestyle business, as discussed in the video, involves designing a business around the desired lifestyle of the entrepreneur. This approach contrasts with traditional models where personal life is often molded around business demands. It allows entrepreneurs to align their business goals with their personal aspirations.

Q: What is the purpose of the member makeover feature at Platform University?

The member makeover feature at Platform University serves to provide personalized feedback and insights to members by reviewing their websites. This feature helps members improve their online presence, offering practical advice and strategies to enhance their platform's effectiveness and connect better with their audience.

Q: What is the importance of live Q&A sessions at Platform University?

Live Q&A sessions at Platform University are important because they provide members with the opportunity to ask specific questions and receive direct answers from experts like Michael Hyatt. These sessions offer valuable insights, personalized advice, and the chance to address individual challenges in building and maintaining successful platforms.

Summary & Key Takeaways

• Michael Hyatt emphasizes the importance of consistent blogging, advising against both irregular posting and excessive frequency, which can overwhelm readers. He suggests aiming for concise blog posts, around 500 words, to maintain reader engagement. His insights are part of a broader offering at Platform University, which provides resources for building successful platforms.

• Platform University, co-founded by Michael Hyatt, offers a membership model that allows for deeper audience engagement than traditional blogs. This model helps bloggers connect with their audience on a more personal level, providing opportunities for virtual mentoring and more interactive content. The university also provides master classes and live Q&A sessions.

• The concept of a lifestyle business is highlighted, where the business is designed around the desired lifestyle of the entrepreneur, rather than the other way around. This approach is part of the offerings at Platform University, which supports entrepreneurs in building platforms that align with their personal and professional goals.