Twitter Advertising - How We Got 198% ROI Using Twitter Ads

TL;DR

Twitter ads with native content achieved 198% ROI and $7,937 revenue.

Transcript

hey guys Molly Pitman here with digital marketer and today we're going to talk about how we got a 198% return on investment using Twitter advertising we've had so much success with Twitter ads that Twitter actually wrote a case study about us let's take a look at a campaign we ran that produced $ 7,937 185 in Revenue and 198% return on investment h... Read More

Key Insights

• Twitter ads can be highly effective when using native advertising, which aligns with the platform's form and function by providing valuable content rather than direct sales pitches.
• The campaign utilized promoted tweets leading to informative articles, creating a seamless user experience that feels natural and encourages engagement.
• Native worthy landing pages offer standalone value, ensuring users find useful content even if they do not proceed with the offer, increasing the likelihood of sharing.
• The three promoted articles included topics on blog growth, monetization, and strategic blogging, each relevant to the Authority ROI course offered.
• Social media sharing of native worthy landing pages significantly increased, with 904 Facebook likes, 256 tweets, 95 LinkedIn shares, and 95 Google+ shares.
• The campaign achieved 359,000 impressions and over 9,000 engagements at a cost of $0.27 per engagement, showcasing cost-effective reach and interaction.
• The strategic approach of starting with a low budget and scaling up upon seeing positive ROI allows for controlled investment and maximized returns.
• The use of Twitter's promoted tweets ad format allowed for easy setup and execution, making it accessible for marketers looking to leverage Twitter advertising.

Questions & Answers

Q: What strategy was used in the Twitter ad campaign?

The strategy involved using native advertising by creating informative articles as landing pages for promoted tweets. This approach aligned with Twitter's platform, providing value to users and encouraging engagement without direct sales pitches, ultimately leading to a high return on investment.

Q: How did the campaign ensure user engagement?

The campaign ensured user engagement by directing promoted tweets to native worthy landing pages, which offered standalone value. This meant that users found useful content regardless of their interest in the offer, increasing the likelihood of sharing and further engagement.

Q: What results were achieved from the Twitter ad campaign?

The campaign achieved 359,000 impressions, over 9,000 engagements, and a 198% return on investment. It generated $7,937.85 in revenue from a $2,663 spend, demonstrating the effectiveness of the native advertising approach in driving both traffic and sales.

Q: Why were native worthy landing pages effective?

Native worthy landing pages were effective because they provided valuable content that aligned with user expectations on Twitter. This approach encouraged users to engage with and share the content, increasing traffic and reducing acquisition costs compared to traditional sales pages.

Q: How did social media sharing impact the campaign?

Social media sharing significantly boosted the campaign's effectiveness. Native worthy landing pages received 904 Facebook likes, 256 tweets, 95 LinkedIn shares, and 95 Google+ shares, enhancing visibility and driving additional traffic to the offer, contributing to the overall success.

Q: What budget strategy was used for the Twitter ads?

The budget strategy involved starting with a low daily spend of $5 to $10 and scaling up upon observing positive ROI. This approach allowed for controlled investment, minimizing risk while maximizing potential returns as the campaign proved successful.

Q: What topics were covered in the promoted articles?

The promoted articles covered topics such as growing a blog from zero to $6 million, making $1,000 a month from blogging, and strategic blogging practices. These topics were relevant to the Authority ROI course and provided standalone value to readers.

Q: How did the campaign utilize Twitter's ad format?

The campaign utilized Twitter's promoted tweets ad format, which is simple to set up and allows ads to blend seamlessly with regular tweets. This native approach made the ads feel natural to users, increasing engagement and effectiveness without overt selling.

Summary & Key Takeaways

• The campaign focused on native advertising through Twitter, using promoted tweets that linked to informative articles relevant to the Authority ROI course. This approach provided value to users and encouraged social sharing, contributing to a high ROI.

• The use of native worthy landing pages ensured that users received valuable content, enhancing the likelihood of engagement and sharing. This strategy led to increased traffic and reduced cost per acquisition, proving effective for the campaign.

• The results of the campaign included significant social media interaction and revenue generation, achieving a 198% ROI. The method involved starting with a low budget and scaling up upon success, demonstrating a strategic approach to Twitter advertising.