#SmallThanks x Google Holiday Livestream

TL;DR

Learn how to drive a holiday shopping rush for your small business using online marketing tactics and promotional offers.

Transcript

hello and welcome to today's live stream drive a holiday shopping rush for your business my name is stasia and i'm the lead educator for grow with google i am so excited that you have tuned in today did you know that there are more than 250 local partners all across the united states hosting live stream viewing parties right now thank you guys all ... Read More

Key Insights

• 😍 Starting early is crucial to the success of a holiday shopping rush for small businesses.
• 😫 Setting a smart goal helps businesses stay focused and measure their progress.
• 👨‍💼 Google My Business posts and Small Thanks with Google marketing kit are effective tools for promoting a business during the holiday season.

Questions & Answers

Q: How does starting early contribute to the success of a holiday shopping rush?

Starting early allows businesses to target shoppers who begin searching for holiday gifts before Thanksgiving and ensures that the business appears in search results during peak shopping periods.

Q: What is a smart goal, and why is it important for businesses to have one?

A smart goal is specific, measurable, attainable, relevant, and time-bound. It helps businesses set clear objectives and track their progress, allowing them to adjust their marketing strategies if needed.

Q: What is the benefit of using Google My Business posts to promote a business during the holiday season?

Google My Business posts help businesses stand out in search results and provide timely offers to potential customers. With features like photos, prices, and call-to-action buttons, businesses can effectively promote their products and services.

Q: How can small businesses use the Small Thanks with Google marketing kit to promote their business?

Small businesses can create customized marketing materials, such as social media images and posters, using customer reviews from their Google My Business listing. These materials can be shared online or printed for offline marketing purposes.

Key Insights:

• Starting early is crucial to the success of a holiday shopping rush for small businesses.
• Setting a smart goal helps businesses stay focused and measure their progress.
• Google My Business posts and Small Thanks with Google marketing kit are effective tools for promoting a business during the holiday season.
• Tracking performance and making adjustments to marketing strategies are key to achieving success.

Summary & Key Takeaways

• Susie, founder of Honest Soul Yoga, wants to drive a holiday shopping rush to her boutique and attract new yoga members to her studio.

• She plans to use historical data to develop a special offer that will drive sales in the boutique, such as a 25% discount if customers purchase a yoga mat with any Honest Soul Yoga gear.

• Susie will promote the special offer using online marketing tactics, such as Google My Business posts and Google Ads smart campaigns.