The 79 / 21 Rule to Build a Long Term Business

TL;DR

Focus 80% of your energy on Instagram and allocate the remaining 20% to other platforms for optimal social media success.

Transcript

well we just [ __ ] recorded it there's the first time I've ever articulated this there's so many of those I should probably call this I'm gonna call this to 7921 run you put 80% of your energy to squeeze instagram 150% yeah and you spend 20% of your energy tasting YouTube podcasts direct-mail conferences shows but you won't be because they 80% of ... Read More

Key Insights

• 👨‍💼 Prioritize Instagram by allocating 80% of resources and energy for optimal business growth.
• 👅 Continuously test and taste emerging platforms like Snapchat and LinkedIn to stay ahead of trends and maximize organic reach.
• 🎭 Focus on platforms that are currently performing well rather than spreading efforts evenly across all platforms.
• 👶 Adapting and exploring new platforms and trends is crucial for capturing new audiences and staying relevant.
• 👤 Diversifying social media efforts across multiple platforms mitigates vulnerability to changes in a single platform's user behavior.
• 💪 Constantly monitor and adapt to new platforms to maintain a strong online presence.
• 👨‍💼 Leveraging the organic reach and engagement of platforms like Instagram can drive business results.

Questions & Answers

Q: Why is it crucial to allocate 80% of efforts to Instagram?

Instagram currently has high user engagement and organic reach, making it a prime platform for business growth. By focusing the majority of energy and resources here, businesses can capitalize on its potential for maximum impact.

Q: How can businesses effectively taste and test other platforms like Snapchat and LinkedIn?

Businesses can dedicate the remaining 20% of their efforts to experimenting and exploring other platforms. This involves posting regularly, engaging with followers, and monitoring the organic reach and response on those platforms. It allows businesses to detect emerging trends and potential opportunities for growth.

Q: Why is it important to prioritize and adapt to changing platforms and trends?

Prioritizing and adapting to changing platforms and trends is crucial to staying relevant and capturing new opportunities. By constantly monitoring and exploring new platforms, businesses can position themselves ahead of the curve and effectively tap into different audiences.

Q: How does allocating efforts towards Instagram and other platforms mitigate vulnerability?

By diversifying efforts across multiple platforms, businesses reduce the risk of relying solely on one platform. This diversification safeguards against potential declines or changes in a single platform's user behavior, ensuring businesses can maintain their online presence and reach.

Summary & Key Takeaways

• The content emphasizes the importance of allocating more energy and attention towards Instagram for business growth.

• It highlights the significance of exploring and testing other platforms like Snapchat and LinkedIn to stay ahead of trends and maximize organic reach.

• The content stresses the need to prioritize the platforms that are currently performing well, rather than spreading efforts evenly across all platforms.