How PPC will change in 2019 (and how you can prepare for it)

TL;DR

Explore 2019 PPC trends focusing on data, video, and voice.

Transcript

• In this video, we're gonna talk about how PPC or pay-per-click is gonna change in 2019 and beyond. These things are changing all the time, these platforms are so overwhelming. Google's changing, Facebook's changing, YouTube's changing, it's like, what do you do? So that's why we're doing this video in the first place. So PPC is not just Google ad... Read More

Key Insights

• The PPC landscape is evolving with platforms like Google, Facebook, and Amazon continuously updating their algorithms and strategies, making it essential for marketers to stay informed and adaptable.
• Data is becoming a crucial element in PPC strategies. Companies are increasingly acquiring data to enhance their machine learning algorithms, enabling more informed business decisions and targeted advertising.
• Voice technology is on the rise, with devices like Amazon Alexa leading in North America. This trend suggests a growing opportunity for voice-activated transactions and marketing strategies.
• Video content is gaining significant traction in the advertising world, offering a cost-effective and engaging way to build relationships with audiences through platforms like YouTube and Facebook.
• Integration of various advertising platforms like Twitch, Reddit, and Amazon is necessary for a holistic PPC strategy, as these platforms offer unique opportunities to reach diverse audiences.
• Google's extensive data collection through its ecosystem, including Android, Chrome, and Google Home, provides advertisers with unparalleled insights into consumer behavior and preferences.
• The acquisition of Waze by Google opens new avenues for PPC advertising, allowing businesses to target users based on their navigation and traffic patterns.
• Marketers are encouraged to explore new marketing trends and tricks, such as leveraging data-driven strategies and experimenting with voice and video ads, to stay competitive in the evolving digital landscape.

Questions & Answers

Q: How is data influencing PPC strategies in 2019?

Data is becoming a cornerstone of PPC strategies as companies acquire more data to enhance machine learning algorithms. This allows for more precise targeting and informed decision-making, making data a valuable asset for businesses looking to optimize their advertising efforts.

Q: What role does voice technology play in PPC?

Voice technology is increasingly important in PPC as devices like Amazon Alexa gain popularity. This trend opens up opportunities for voice-activated transactions and marketing, encouraging businesses to integrate voice strategies into their advertising efforts to stay ahead in the market.

Q: Why is video content significant in PPC advertising?

Video content is significant in PPC advertising because it offers a cost-effective and engaging way to connect with audiences. Platforms like YouTube and Facebook provide opportunities to build relationships with viewers, transitioning them from being unaware to aware of problems and solutions through compelling video narratives.

Q: How do different advertising platforms contribute to a comprehensive PPC strategy?

Different platforms like Twitch, Reddit, and Amazon offer unique opportunities to reach diverse audiences, making their integration essential for a holistic PPC strategy. Each platform provides distinct advantages, allowing businesses to tailor their approaches to specific demographics and maximize their advertising impact.

Q: What advantages does Google's ecosystem offer to advertisers?

Google's ecosystem, encompassing Android, Chrome, and Google Home, offers advertisers unparalleled insights into consumer behavior. This extensive data collection enables precise targeting and a deeper understanding of consumer preferences, enhancing the effectiveness of PPC campaigns across Google's platforms.

Q: How does Google's acquisition of Waze benefit PPC advertisers?

Google's acquisition of Waze benefits PPC advertisers by providing new avenues for targeting users based on navigation and traffic patterns. This integration allows businesses to reach consumers in real-time, offering location-based promotions and enhancing the relevance of their advertising efforts.

Q: What marketing trends should businesses explore for 2019?

Businesses should explore data-driven strategies, voice technology, and video content as key marketing trends for 2019. These elements offer innovative ways to engage audiences and optimize advertising efforts, helping businesses stay competitive in the rapidly evolving digital landscape.

Q: Why is staying informed about PPC trends important for marketers?

Staying informed about PPC trends is crucial for marketers as platforms like Google, Facebook, and Amazon continuously evolve. Understanding these changes allows marketers to adapt their strategies, leverage new tools and technologies, and maintain a competitive edge in the dynamic digital advertising environment.

Summary & Key Takeaways

• The video discusses the evolving nature of PPC advertising, emphasizing the importance of data-driven strategies. Platforms like Google, Facebook, and Amazon are at the forefront, leveraging data to enhance machine learning and improve ad targeting.

• Voice technology is highlighted as a growing trend, with Amazon Alexa leading the market. This shift presents new opportunities for voice-activated transactions, urging marketers to integrate voice into their strategies.

• Video content is emphasized as a powerful tool in PPC, offering cost-effective engagement with audiences. The integration of various platforms and the acquisition of services like Waze by Google provide new advertising opportunities.