How To Re Engage With Your Social Media Followers

TL;DR

Use diverse content types to keep followers engaged.

Transcript

hey guys Molly Pitman here with digital marketer today we're going to talk about how to re-engage with your social media followers I've seen it far too often companies are so eager to drive traffic from their social media channels that they post link after link after link don't make this mistake you need to mix it up or soon your status updates wil... Read More

Key Insights

• Social media content should be diversified into call to action, engagement, and goodwill categories to maintain follower interest.
• Call to action posts prompt specific actions like clicking links, optimizing urgency and clarity to drive traffic.
• Engagement content focuses on interactions within the platform, aiming for likes, shares, and comments without external links.
• Goodwill content involves sharing others' content, fostering relationships and maintaining audience engagement without direct traffic benefits.
• Successful social media strategies mix these content types to prevent audience fatigue and maintain engagement.
• Call to action examples include posts with strong commands and urgency, like DIY Ready's makeup tutorials.
• Engagement content examples include Oreo's engaging videos and Men's Warehouse's conversational tweets.
• Goodwill content examples include Chasing Delicious sharing other blogs and Martha Stewart promoting movies she enjoys.

Questions & Answers

Q: What are the three types of social media content?

The three types of social media content are call to action, engagement, and goodwill content. Call to action content prompts specific actions like clicking links. Engagement content focuses on interactions within the platform, aiming for likes, shares, and comments. Goodwill content involves sharing others' content to foster relationships.

Q: How does call to action content function?

Call to action content functions by prompting specific actions from the audience, such as clicking a link or visiting a website. It often employs strong commands and a sense of urgency to drive traffic effectively. Examples include posts that encourage users to sign up or check out new content immediately.

Q: What is the purpose of engagement content?

The purpose of engagement content is to increase interactions within the social media platform itself. It aims to boost the virality of posts by encouraging likes, shares, and comments, rather than driving traffic to external sites. This content helps maintain an active and engaged follower base.

Q: How is goodwill content beneficial?

Goodwill content is beneficial because it involves sharing other people's or websites' content, which fosters relationships with other influencers and maintains an engaged audience. Although it doesn't directly drive traffic to your site, it helps in building a community and enhancing brand reputation.

Q: Can you give an example of effective call to action content?

An effective example of call to action content is a Facebook post by DIY Ready, which asks fans to click a link to view makeup tutorials. The post uses a strong command with the phrase 'check out' and creates urgency with 'hacks you need in your life right now,' effectively driving clicks.

Q: What makes engagement content successful?

Engagement content is successful when it encourages platform-specific interactions like likes, shares, and comments. For instance, Oreo's engaging videos on Facebook keep fans excited without linking to external sites, focusing instead on creating content that followers enjoy and want to interact with.

Q: How does goodwill content differ on various platforms?

Goodwill content varies across platforms. On Twitter, it might involve retweeting or including influencers in a Roundup. On Pinterest, it could mean sharing a pin with a link to someone else's website. Despite platform differences, the core goal remains fostering relationships and audience engagement.

Q: Why is a mix of content types important in social media strategy?

A mix of content types is crucial in social media strategy as it prevents audience fatigue and maintains engagement. By diversifying content into call to action, engagement, and goodwill categories, brands can keep their audience interested, foster community relationships, and effectively drive traffic when necessary.

Summary & Key Takeaways

• Social media strategies should incorporate three content types: call to action, engagement, and goodwill to maintain follower interest and drive traffic. Call to action content prompts specific actions, engagement content boosts platform interactions, and goodwill content shares others' content to build relationships.

• Call to action content is designed to drive traffic by encouraging specific actions like clicking links. It often uses clear commands and urgency. Engagement content focuses on interaction within the platform, aiming for likes, shares, and comments without external links.

• Goodwill content involves sharing others' content, fostering relationships and maintaining audience engagement without direct traffic benefits. Successful social media strategies mix these content types to prevent audience fatigue and maintain engagement.