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4 Ways to Finish the Year Strong!

6.9K views
•
December 2, 2014
by
Tom Ferry
YouTube video player
4 Ways to Finish the Year Strong!

TL;DR

Four strategies to end the year effectively and start the next strong.

Transcript

[Applause] hey it's Tom Ferry happy December let me ask you a question generally speaking in this month what do you do is this a big month for you is this a slow month for you as I look around the country this is what I see most people doing in the month of December they've made money or they've given up on their goals and ultimately what that mean... Read More

Key Insights

  • December can be a pivotal month for achieving annual goals, and it's crucial to decide on specific targets for workdays, appointments, and sales.
  • Identifying and focusing on the most impactful tasks or 'levers' can lead to significant results in a short period.
  • Scheduling tasks is essential for productivity; if it's not in the schedule, it likely won't get done.
  • Accountability plays a critical role in achieving goals; creating consequences for inaction can drive motivation.
  • Leveraging pain and pleasure as motivational tools can be effective; people often act more to avoid pain than to gain pleasure.
  • Setting up a system of accountability, such as writing a check to an undesirable organization, can deter procrastination.
  • The video emphasizes the importance of maintaining momentum from the end of one year into the start of the next.
  • Tom Ferry encourages real estate professionals to seize the remaining time in December to help clients and achieve their business objectives.

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Questions & Answers

Q: What is the first step to finishing the year strong according to Tom Ferry?

The first step to finishing the year strong, as per Tom Ferry, is to decide on specific goals for December. This involves determining how many days you will work, how many appointments you will set, and how many new sales you aim to generate. By setting these clear targets, you can focus your efforts and maximize productivity.

Q: How does Tom Ferry suggest handling a long to-do list in December?

Tom Ferry suggests that instead of tackling a long to-do list, you should identify the most important levers that can generate immediate results. He advises focusing on two or three significant tasks that will move the needle for your business, rather than getting overwhelmed by less impactful activities.

Q: Why is scheduling important according to the video?

Scheduling is crucial because it ensures that tasks are prioritized and completed. According to Tom Ferry, if something is not scheduled, it doesn't exist and won't get done. By putting tasks on a schedule, you commit to them and increase the likelihood of achieving your goals.

Q: What role does accountability play in achieving goals?

Accountability is key to achieving goals as it creates a sense of responsibility and urgency. Tom Ferry emphasizes the need for accountability by suggesting the creation of consequences for not following through, such as writing a check to an undesirable organization. This approach leverages the natural human tendency to avoid pain, thus motivating action.

Q: How can pain and pleasure be used as motivational tools?

Pain and pleasure can be powerful motivators. Tom Ferry explains that people are more likely to act to avoid pain than to gain pleasure. By associating a painful consequence with inaction, such as a financial penalty, individuals are more likely to stay committed to their goals and take the necessary actions to achieve them.

Q: What is Tom Ferry's view on the timing of achieving goals?

Tom Ferry believes that December is a crucial time for achieving goals and setting the stage for a strong start to the new year. He stresses that there is still ample time in December to make significant progress and help clients, thereby finishing the year on a high note and carrying momentum into the next year.

Q: What does Tom Ferry suggest for maintaining momentum into the new year?

To maintain momentum into the new year, Tom Ferry suggests ending the current year with strong efforts and results. By setting and achieving goals in December, you can build a foundation of success that carries over into January, ensuring a smooth transition and continued progress in your business endeavors.

Q: What is the significance of focusing on serious buyers and sellers in December?

Focusing on serious buyers and sellers in December is significant because these clients are motivated to make decisions quickly, often due to time constraints. Working with serious clients increases the likelihood of closing deals and achieving sales targets, which is essential for finishing the year strong and meeting business objectives.

Summary & Key Takeaways

  • Tom Ferry discusses strategies for ending the year on a strong note, emphasizing the importance of setting specific goals for December, such as workdays, appointments, and sales. He advises focusing on key tasks that can yield results and stresses the importance of scheduling and accountability.

  • The video highlights the significance of identifying major levers that can drive business success in December. Ferry suggests narrowing down tasks to the most impactful ones and ensuring they are scheduled to guarantee completion.

  • Ferry underscores the role of accountability in achieving goals. He proposes a method involving financial consequences for not meeting commitments, which can motivate individuals to follow through on their plans and finish the year successfully.


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