Why your online community isn't growing...

TL;DR

Explore community building and networking with insights from Dee Greene and Latasha James.

Transcript

You could have a YouTube thing and there'd be one person, like ask that person everything about their YouTube channel. They're gonna love you. Yeah. And then you get the next person. And if you can't do that, maybe you don't deserve to have two people. Mm. I think that's the mindset we have to have. Mm-hmm. Like you can't, even if you can't serve o... Read More

Key Insights

• Building a successful community requires genuine engagement and prioritizing member relationships over rapid scaling.
• The choice of platform matters; opting for platforms like Skool over traditional social media can reduce censorship issues.
• A community should be about the members and their experiences, not just the content or the creator's expertise.
• Manual, personal engagement can be more effective than automated interactions, fostering deeper connections.
• Free communities can serve as nurturing spaces that lead to natural upsells through genuine relationships.
• The value of a community often lies in the connections and support it provides, not just the educational content.
• Understanding your audience's needs and preferences is crucial; feedback should guide community development.
• Proximity to the creator and shared experiences can be more valuable to members than structured learning.

Questions & Answers

Q: What is the main focus of the Undeterred community?

The Undeterred community, led by Dee Greene, focuses on supporting individuals in achieving their personal and professional goals. It emphasizes perseverance despite setbacks and offers a space for genuine connections and support among members.

Q: Why does Dee Greene prefer Skool over traditional social media platforms?

Dee Greene prefers Skool because it reduces issues like censorship and provides a focused environment for community interaction without the distractions of ads or competing content. This allows for more genuine and meaningful engagement among members.

Q: How does Dee Greene attract new members to his community?

Dee Greene attracts new members by engaging with existing communities on Skool, building relationships, and being a supportive presence. He focuses on making friends with potential members rather than directly trying to convert them into clients.

Q: What is a key strategy for maintaining engagement in a community?

A key strategy for maintaining engagement is personal interaction. Dee Greene emphasizes manual, human-powered engagement, such as sending personalized messages and hosting one-on-one calls, to foster deeper connections and ensure members feel valued.

Q: How does Dee Greene view the role of feedback in community building?

Dee Greene sees feedback as essential to community building. He actively seeks input from members to understand their needs and preferences, using this information to improve the community experience and ensure it remains valuable and relevant.

Q: What is Dee Greene's perspective on monetizing a community?

Dee Greene believes in providing a free community space that focuses on building relationships. Monetization comes naturally through offering additional services or products that align with members' needs, rather than through aggressive sales tactics.

Q: Why is manual engagement important in community management?

Manual engagement is important because it allows for personalized interactions, making members feel seen and heard. This approach helps build trust and loyalty, which are crucial for long-term community success and member retention.

Q: What advice does Dee Greene offer for those hesitant to start a community?

Dee Greene advises that if you don't enjoy engaging with people, starting a community may not be the best fit. However, if you are passionate about connecting with others and providing value, a community can be a rewarding endeavor.

Summary & Key Takeaways

• The podcast explores the importance of community management, focusing on genuine engagement and building relationships over scaling quickly. Dee Greene shares insights from his experience with the Undeterred community.

• Choosing the right platform for community building is crucial. Platforms like Skool offer advantages over traditional social media, such as reduced censorship and a focus on community-driven interactions.

• A successful community is built on understanding and serving its members' needs. Feedback and personal engagement are key to creating a valuable experience that naturally leads to growth and monetization opportunities.