The REAL Reason CBS News’ Rebrand Strategy is Falling Flat as Ratings Tumble, with Max Tani
The REAL Reason CBS News’ Rebrand Strategy is Falling Flat as Ratings Tumble, with Max Tani
Transcript
I want to talk about the ratings that have come in from Tony Dopal's first week at the helm of CBS Evening News because boy, they're bad. Actually, worse than I expected. They've put a lot of effort, and you probably can tell us all about this, Max, into marketing DOP, not just as the face of CBS Evening News, but really as the face of this reforme... Read More
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