How to Sell with Noble Purpose | Lisa Earle McLeod | Talks at Google

TL;DR

Salespeople who believe in the impact they have on their customers and sell with a sense of higher purpose outperform those who are solely focused on quotas and money.

Transcript

Presenter: [inaudible] and in September her book Forget Perfect was featured on the Today Show and on NBC Nightly News. Lisa writes leadershipcommunityreport.com and for major news outlets such as Fortune and The Wall Street Journal and this is Lisa. So would you like to take it away? >>Lisa Earle McLeod: Thanks, thanks. Well I'm so glad to be he... Read More

Key Insights

• 🤑 Salespeople who believe in the impact they have on their customers and sell with a sense of higher purpose outperform those solely focused on quotas and money.
• 🥺 Infusing purpose into the sales conversation changes the way salespeople approach their job and interact with customers, leading to more meaningful and successful sales calls.
• 🥳 Purpose-driven sales conversations build trust and establish deeper connections with customers, resulting in better outcomes for both parties.
• 🪡 Purpose is a fundamental human need, and when salespeople tap into this need, they become more effective, successful, and happier in their roles.
• 👍 Purpose-driven sales approaches have been proven to outperform traditional sales approaches in terms of profitability and customer satisfaction.

Questions & Answers

Q: What is the main difference between salespeople who sell with a sense of higher purpose and those who are only focused on quotas and money?

Salespeople who sell with a sense of higher purpose believe in the impact they have on their customers and their products, leading them to outperform others who are solely focused on quotas and money. They are more effective, successful, and happier in their roles.

Q: How does having a sense of higher purpose impact salespeople's performance and behavior?

Salespeople with a sense of higher purpose are more passionate, assertive, and successful in their roles. They connect with their customers on a deeper level and bring more intention and impact to their sales calls. It drives them to deliver value to their customers and ultimately leads to better results.

Q: Why is it important to infuse purpose into the sales conversation?

Purpose-driven sales conversations have a completely different energy and focus. When salespeople bring a clear sense of purpose to their interactions with customers, it changes the way they approach their job and the value they provide to their customers. It helps build trust and establishes a deeper connection, making the sales process more meaningful and successful.

Q: How does a purpose-driven sales approach benefit both salespeople and customers?

A purpose-driven sales approach benefits salespeople by giving them a clear sense of direction and motivation. It helps them align their actions with a higher purpose, making their work more fulfilling and enjoyable. For customers, a purpose-driven sales approach helps create a deeper, more meaningful relationship where their needs and goals are truly understood and addressed.

Summary & Key Takeaways

• Salespeople who sell with a sense of higher purpose and belief in their products outperform those solely focused on quotas and money.

• Having a larger purpose and understanding the impact you have on customers leads to increased effectiveness, success, and happiness.

• Salespeople with a sense of purpose connect with their customers on a deeper level and bring more passion and intention to their job.